Archive:

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Alyson Roy, a leader in the world of fashion PR. When she was just 23, Roy co-founded AMP3 PR, and has since led the boutique New York-based firm to be ranked among the top fashion PR agencies in the nation.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Maria Benvenuti, one of the first publicists to specialize in New York’s restaurant scene. Hailed as a trailblazer in culinary communications, Benvenuti has helped such celebrated chefs as Mario Batali and Masaharu Morimoto launch their local brands, and has gone on to publicize restaurants and produce events in Miami, Aspen, Paris and Rio de Janeiro.

Celebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin.

For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of… Continued

Whether you’re a Harry Potter fan or not, you know who J.K. Rowling is. I bet you never heard of Robert Galbraith or “The Cuckoo’s Calling” until it was revealed on Monday that Robert is… Continued

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued