How to Increase Your Press Release ROI

August 13th, 2015 by

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

Infographic: What Can 50,000 Press Releases Teach Us?

February 12th, 2015 by

What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, compiled 50,000 press releases and put what they learned into this informative infographic.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.


Write a News-worthy and Share-worthy Press Release

November 21st, 2013 by

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.