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If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

A trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.

While no one is perfect, journalists’ inboxes are a competitive space. Grammatical errors and extraneous language are bound to sink your pitch or press release before the reporter has made it through the first sentence. And that journalist is unlikely to open your next email if the first pitch misses the mark. Here is a walkthrough of edits we would make to some recent pitches before hitting the send button.

Imagine this: Your company has an exciting new product, service or achievement to share, and you’ve been tasked with writing a press release to get the word out to the media. You’ve taken your time, carefully curating the proper information and crafting the release with painstaking precision. Finally, it’s ready, you’ve released it to the press, and…crickets. Perhaps it’s time to switch up your strategy.

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.

What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, pr.co compiled 50,000 press releases and put what they learned into this informative infographic.

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.