If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.
Archive:
Why Some Organizations are Missing Out on the Potential of Press Releases
September 27th, 2023 by Lucia BarbatoGovernor Cuomo Fumbles PR Response as Allegations Grow
March 2nd, 2021 by Sophie MaerowitzA trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.
Editing Walkthrough: Rewriting Pitches With the Reporter in Mind
July 14th, 2020 by Sophie MaerowitzWhile no one is perfect, journalists’ inboxes are a competitive space. Grammatical errors and extraneous language are bound to sink your pitch or press release before the reporter has made it through the first sentence. And that journalist is unlikely to open your next email if the first pitch misses the mark. Here is a walkthrough of edits we would make to some recent pitches before hitting the send button.
Tips for Writing a Stand-Out Press Release [INFOGRAPHIC]
September 13th, 2018 by Hayley JenningsImagine this: Your company has an exciting new product, service or achievement to share, and you’ve been tasked with writing a press release to get the word out to the media. You’ve taken your time, carefully curating the proper information and crafting the release with painstaking precision. Finally, it’s ready, you’ve released it to the press, and…crickets. Perhaps it’s time to switch up your strategy.
The Epic List of PR’s Daily Challenges (And How to Overcome Them)
July 24th, 2017 by Diane SchwartzReality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued
How to Increase Your Press Release ROI
August 13th, 2015 by Vilan TrubYou can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.
Infographic: What Can 50,000 Press Releases Teach Us?
February 12th, 2015 by Mark RenfreeWhat day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, pr.co compiled 50,000 press releases and put what they learned into this informative infographic.
10 Takeaways from PR News’ Chicago Writing Boot Camp
November 25th, 2013 by Richard BrownellTweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
Write a News-worthy and Share-worthy Press Release
November 21st, 2013 by Richard BrownellHere’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.