You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.
What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, pr.co compiled 50,000 press releases and put what they learned into this informative infographic.
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.