I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued
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How to Ensure Your Message Gets Across in a Televised Interview
September 10th, 2013 by Lucia DavisIf your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
BuzzFeed CEO’s Vision of Media’s Future (and Great PR)
September 9th, 2013 by Tony SilberLast week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a… Continued
When the Picture Doesn’t Match the Story
August 28th, 2013 by Tony SilberIn the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued
The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets
August 23rd, 2013 by Matthew SchwartzPR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.
Avoid the ‘Snapchat’ Press Release
August 18th, 2013 by Tony SilberI was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive… Continued
Anthony Weiner Doesn’t Have a PR Problem
July 25th, 2013 by Diane SchwartzNew York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages… Continued
J.K. Rowling: Publicity Wizard or Mere Muggle?
July 15th, 2013 by Diane SchwartzWhether you’re a Harry Potter fan or not, you know who J.K. Rowling is. I bet you never heard of Robert Galbraith or “The Cuckoo’s Calling” until it was revealed on Monday that Robert is… Continued
Lessons From The Dunkin’ Donuts Customer’s Racist Rant
June 13th, 2013 by Tony SilberOne of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued
Tips From a Reporter on Great PR Writing
May 28th, 2013 by Tony SilberWe’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued