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In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

Understanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.

Many brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.

One of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization’s reach on social media is the implementation of a coordinated employee advocacy program.

Although many brands have already made the shift to marketing and communicating on LinkedIn, some may be hesitant to jump into building a presence on LinkedIn because of preconceived notions about the platform and what kind of content it should contain. The good news is, a lot of those notions are likely wrong and should no longer hold you back.

Though social media marketing is vital to the success of any business, staying abreast of changing trends can be a challenge. To help communicators keep up, Pan Communications has released an infographic of user and marketing data for Facebook, Twitter, Instagram and LinkedIn that shows how much things have changed in the past year.

More organizations are increasing their social media marketing dollars—though it remains a small part of the overall budget—while LinkedIn has become a more important part of the marketing mix, according to a recent survey conducted by the Social Shake-Up Show.

Are you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work.