Archive:

PR Insider: What the Future Holds for Traditional PR Tactics

March 20th, 2014 by

Are you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work.

LinkedIn Recruitment Program Shaping Up As New Channel for PR Pros

December 24th, 2013 by

The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.

Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach

November 11th, 2013 by

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.

Before You Ping that Press Release, Check the ‘B.S. Generator’

November 4th, 2013 by

Yes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website.