In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
Archive:
Three PR Trends Agencies Can’t Afford to Miss in 2024
January 3rd, 2024 by Chris BretschgerUnderstanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.
Is it Time to Leave X? Social Media Strategies for a Potential Exit
November 2nd, 2023 by Emma ClineMany brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).
Learning About LinkedIn: Creator Mode
September 11th, 2023 by Nicole SchumanHow can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?
The New Rules of B2B Public Relations
August 23rd, 2023 by Parry HeadrickB2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.
Why Employee Advocacy is Critical to Your Social Media Strategy
March 1st, 2023 by Matt PetterutoOne of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization’s reach on social media is the implementation of a coordinated employee advocacy program.
Common Myths You May Believe About LinkedIn, Debunked
December 17th, 2018 by Hayley JenningsAlthough many brands have already made the shift to marketing and communicating on LinkedIn, some may be hesitant to jump into building a presence on LinkedIn because of preconceived notions about the platform and what kind of content it should contain. The good news is, a lot of those notions are likely wrong and should no longer hold you back.
How Facebook, Twitter, Instagram and LinkedIn Measure Up [INFOGRAPHIC]
August 23rd, 2018 by Hayley JenningsThough social media marketing is vital to the success of any business, staying abreast of changing trends can be a challenge. To help communicators keep up, Pan Communications has released an infographic of user and marketing data for Facebook, Twitter, Instagram and LinkedIn that shows how much things have changed in the past year.
Infographic: LinkedIn Emerges as a Powerful Marketing Channel
April 3rd, 2018 by Hayley JenningsMore organizations are increasing their social media marketing dollars—though it remains a small part of the overall budget—while LinkedIn has become a more important part of the marketing mix, according to a recent survey conducted by the Social Shake-Up Show.
PR Insider: What the Future Holds for Traditional PR Tactics
March 20th, 2014 by Kristina JaramilloAre you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work.