Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.
Archive:
3 Things PR Pros Need to Know from COP27
November 28th, 2022 by Andy WilliamsThe U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.
How PR, Data and Authentic Reporting Help Convey ESG’s Value and Avoid Greenwashing
November 7th, 2022 by Cortney Stapleton and Garrett BondWhile ESG is not a PR endeavor, communicators play important roles in its success. Preventing greenwashing is just one of PR’s jobs. Communicators also should convey ESG’s importance internally and externally.
How to Make Sure Corporate ESG Strategy Appeals to Younger Generations
September 22nd, 2022 by Terry BranstadTechnology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.
US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers
September 6th, 2022 by Seth ArensteinIn mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.
Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims
April 3rd, 2013 by Scott Van CampThe majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.