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PR Roundup: the Power of Age, Ohtani’s Non-Presser and Observer Called Out

March 28th, 2024 by

This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

Cloudflare homepage. Cloudflare is an American content delivery network and DDoS mitigation company and the target of a video-recorded layoff.

PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives

January 18th, 2024 by

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

Office, computer and black woman with glasses, serious or reading email, news, online research or report.

PR Roundup: the Middle East and Internal Comms, The Guardian Questions Edelman, and Dept. of Commerce Asks for DEI Help

November 30th, 2023 by

This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued

Mets' owner Steve Cohen sits down at a Mets round pub table for a press conference on June 28

PR Roundup: Shein Influencer Folly, Edelman Layoffs, Mets’ Owner Does PR

June 29th, 2023 by

Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs. 

[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023

January 19th, 2023 by

In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

Top Programs from the 2014 CSR A-List

March 20th, 2014 by

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

PR Points to Remember When Reaching out to Millennials

December 5th, 2013 by

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the… Continued

Write a News-worthy and Share-worthy Press Release

November 21st, 2013 by

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.