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PRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.

In this Q&A, we asked Michelle Egan, PRSA’s new chair, about member concerns around chatGPT, the priority PRSA places on ethics, and the steps PRSA has taken to diversify its membership and the industry.

Making empty DEI promises is, simply, no longer an option. The public will find you out if you’re insincere. How should organizations respond?

It’s hard to believe but there are few ethics governing imagery in communication. Some companies are taking advantage of this in the DEI space.

A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.

PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.

Ahead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.

After a Black employee quit over its dress code, supermarket chain Publix stated it will not allow workers to wear clothing featuring Black Lives Matter messaging. In response to what could be an emerging communications crisis for the brand, Publix spokesperson Maria Brous pointed to company policy. TheoryComms’ CEO Andrea Hamiton argues PR cannot stay on the sidelines in a moment of national turmoil and transformation.

“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens… Continued