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50 Game-Changers of PR: Natalie Boden

September 12th, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at Natalie Boden, founder and president of BODEN, an agency that boasts such clients as Target, McDonald’s and United Healthcare among its growing roster. Boden has dedicated her career to diversifying the PR industry, a dream that reflects her own unique background.

Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

February 14th, 2014 by

What does the announcement of Facebook’s new gender options tell communicators?