Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. My… Continued
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9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
The Epic List of Useless Words and Phrases (Continued)
September 22nd, 2015 by Diane SchwartzThere are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued
This One Simple Question Can Transform Your Business Relationships
July 9th, 2015 by Diane SchwartzThe moving company that assisted with our house move last week sent us a hard-working crew. Hauling boxes and furniture to and fro, they didn’t spend much time chatting, but when they did they usually… Continued
Would You Like Ice Cream with Your Omelette? How to Surprise, Delight and Build Loyalty
June 15th, 2015 by Diane SchwartzIt’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and… Continued
Google for Communicators: A Q&A With Christopher Penn
January 15th, 2015 by Mark RenfreeChristopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
Is There a Game of Thrones Character on Your Team?
May 5th, 2014 by Diane SchwartzI am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face… Continued
Above the Fold, or Just Out of Date?
April 10th, 2014 by Tony SilberI was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued
4 Ways Changing Media Patterns Are Disrupting PR
March 26th, 2014 by Richard BrownellPR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media.