What does the announcement of Facebook’s new gender options tell communicators?
Archive:
Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellFacebook at 10: How a Social Network Revolutionized Media and Communications
February 4th, 2014 by Brian W. KellyFacebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued
Are You a ‘So What’ PR Writer?
December 19th, 2013 by Richard BrownellAs communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.
PR Insider: Planning, Engaging and Improving for 2014
December 19th, 2013 by Susan HoweThis is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Lessons for Communicators from Nelson Mandela
December 6th, 2013 by Richard BrownellNelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.
Write a News-worthy and Share-worthy Press Release
November 21st, 2013 by Richard BrownellHere’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.
McDonald’s Makes Point of Repairing Its Service Issues in Public
November 15th, 2013 by Richard BrownellThe solution McDonald’s crafted to its customer service problem is a great example of effective communications.
When to Apologize
November 11th, 2013 by Tony SilberAs I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara… Continued
What’s First, Technology or Content?
November 7th, 2013 by Tony SilberI’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued
Be Aware: The Percentage of Funds Actually Going to a Cause Will Become Part of Your CSR Story
October 28th, 2013 by Tony SilberAmid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only… Continued