Archive:

Google for Communicators: A Q&A With Christopher Penn

January 15th, 2015 by

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

Liz Guthridge

4 Ways Changing Media Patterns Are Disrupting PR

March 26th, 2014 by

PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media.

Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

February 14th, 2014 by

What does the announcement of Facebook’s new gender options tell communicators?

Facebook at 10: How a Social Network Revolutionized Media and Communications

February 4th, 2014 by

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued

Adam Myrick

Are You a ‘So What’ PR Writer?

December 19th, 2013 by

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.

PR Insider: Planning, Engaging and Improving for 2014

December 19th, 2013 by

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.

Lessons for Communicators from Nelson Mandela

December 6th, 2013 by

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.

Jarman_Doreen

Write a News-worthy and Share-worthy Press Release

November 21st, 2013 by

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

McDonald’s Makes Point of Repairing Its Service Issues in Public

November 15th, 2013 by

The solution McDonald’s crafted to its customer service problem is a great example of effective communications.