Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.
Archive:
Mission Impossible? Communicating with a Company That Has 1 PR Pro or No Team at All
July 29th, 2022 by Nicole SchumanNot all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.
Governor Cuomo Fumbles PR Response as Allegations Grow
March 2nd, 2021 by Sophie MaerowitzA trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.
How Black PR Pioneers Made it Possible to Celebrate Black History
February 2nd, 2021 by Jenny FrenkelBlack history has been celebrated in the U.S. for the last 95 years. The idea was conceived more than 100 years ago. Still, the stories of Black PR pioneers remain largely unknown.
#SSU2020 Speaker Q&A: Okayplayer’s Alanna Bass on Communicating in a Charged Climate
September 28th, 2020 by Sophie MaerowitzAhead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.
Robinhood Watches and Waits as Mixed Press Trickles In
July 9th, 2020 by Sophie MaerowitzThe investment management and stock trading app Robinhood has come under fire in recent months for its allure to young and inexperienced investors. On July 8, a New York Times report took a look at those who have played the stocks and lost big on the app, delving into common complaints from Robinhood users including gamification and technical glitches. How should its communication team respond?
PRNEWS GRADES: Father’s Day Edition
June 18th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.
Earth Day PSA from Greta Thunberg Fires Up Media for Non-COVID Cause
April 22nd, 2020 by Sophie MaerowitzIn tandem with Earth Day and online Climate Strike events (a large global, in-person strike had been planned, but went digital due to COVID-19), Fridays for Future is calling attention to climate change as an urgent threat that has been overshadowed by the pandemic. On April 21, the group released a simple, but effective 1-minute video ad, titled “Our House is On Fire.” In the video, a family goes through a morning routine, ignoring the fact that their house is going up in flames as they pack school lunches and sit down for breakfast.
It’s Time to Seize PR’s Dynamic Moment
December 6th, 2018 by Anna Ruth Williams, ARPRThe future appears bright for PR as advertising will cede its authority, a panel of veteran PR executives says. Yet PR pros must be prepared to grab the mantle, bolstering their knowledge and use of technology and working strategically. In addition, communicators must continue to build relationships with clients.
How AI Can Help Communicators Tell Stories on Video
December 3rd, 2018 by Kareem Farid, APCO WorldwideHow many times have you created a video at work using a mobile phone and then had to wait for someone to edit the footage and add graphics and music so it could pass muster on your brand’s social channels? APCO’s lead storyteller Kareem Farid tells us AI soon will be able to collaborate with communicators to produce videos quickly and efficiently.