Search Results for: john roderick&o=recent

John Doorley has a knack for influencing tomorrow’s business leaders.

“I always like developing young people,” says Doorley, a corporate communications professional-turned-professor/director of New York University’s nascent MS in public

relations and corporate communications program. “I was always told …

A PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly
creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they also surpassed hundreds of other …

Companies: Grecco Gear; Denver Public Library

Timeframes: 2003 to present; March 2006

Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent to sales staffs and potential

clients. However, …

As the airline industry struggles to regain altitude, Southwest Airlines fares better than most — although the Dallas-based company and its 32,000 employees saw a 29% decrease
in passenger revenues during September. PR NEWS asked John Churchill, manager of employee communications, for …

Fundraising events have long been a challenge to the PR professional. Getting the desired level of media attention and financial donations requires a double dose of PR

planning and strategy.

Increasingly, PR professionals hosting fundraising events on behalf of other …

At what point in an industry’s maturity does its reputation become cemented — rock-hard and impervious to change? Biotech may be about to find out. As new gene therapies, bio-
engineered drugs, vaccines and diagnostics emerge from development, move to …