Search Results for: john roderick&o=recent

A PR NEWS Platinum PR Award has always been an illustrious honor, but this year’s winners are particularly distinguished. The winning campaigns were not only astoundingly
creative, brilliantly implemented, scrupulously budget-conscious and wildly successful, they also surpassed hundreds of other …

Companies: Grecco Gear; Denver Public Library

Timeframes: 2003 to present; March 2006

Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent to sales staffs and potential

clients. However, …

As the airline industry struggles to regain altitude, Southwest Airlines fares better than most — although the Dallas-based company and its 32,000 employees saw a 29% decrease
in passenger revenues during September. PR NEWS asked John Churchill, manager of employee communications, for …

Fundraising events have long been a challenge to the PR professional. Getting the desired level of media attention and financial donations requires a double dose of PR

planning and strategy.

Increasingly, PR professionals hosting fundraising events on behalf of other …

At what point in an industry’s maturity does its reputation become cemented — rock-hard and impervious to change? Biotech may be about to find out. As new gene therapies, bio-
engineered drugs, vaccines and diagnostics emerge from development, move to …

Extreme ESPN

August 13th, 2001 by

ESPN will launch a test version of EXPN Magazine, devoted to the most extreme sports fans, at the X Games in Philadelphia. The pub will be available at the X Games (August 17-
22), and at ESPN Zones, Barnes & Noble and …

Part 2 of a 2-part series on how the economy is affecting new and traditional
PR business models.
With no end to the economic slump in sight, many agencies serving small- and mid-size clients are retooling their service models to attract …

Is the expression “read all about it” about to become a piece of history? Not if the Vienna, Va.-based Newspaper Association of America’s new campaign is successful in re-energizing a medium and an industry that has struggled to keep …