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Account Executive Of The Year WINNER: Shaun Leavy, MWW Group John Abrashkin, Ricochet Public Relations Lissette Capati, Spectrum Science Communications Jason Carlton, Vanguard Media Group Scott Vallee, Airfoil Public Relations Agency Executive of the Year WINNER: Terri Jones, Access PR ...

The unseasonably chilly weather in New Orleans last week during PRSA's annual conference was fitting for an industry bracing for its own winds of change. Still, the meeting, which drew 1,800 PR professionals from across the country, was of the garden-variety: ...

With all the buzz surrounding digital communications and the measurability of eyeballs viewing online platforms, it might be tempting to abandon traditional measurement efforts for the lure of the future. True, measuring online influencers is now a necessity, but so ...

Annual Report AMERICAN LEGACY FOUNDATIONR, STORY OF THE YEAR: 2006 ANNUAL REPORT FOR THE AMERICAN LEGACY FOUNDATION -- The American Legacy Foundation continued its efforts to educate the public about tobacco by releasing its first annual report, filled with both personal ...

Company: The National World War I Museum Agency: Fleishman-Hillard & O'Neill Communications Timeframe: 2006 For most people today (archivists and historians notwithstanding), the events of World War I, which transpired nearly a century ago, is an abstraction from a textbook, a remote ...

In the current business environment, many brand managers treat three converging trends - Millennials as a purchasing group, the up-tiering of corporate responsibility (CR) and the explosion of digital communications - separately, though ample opportunities exist to address these issues ...

It was the English poet William Blake who probably first addressed the media list conundrum, when he concluded his prophetic poem The Marriage of Heaven and Hell with the immortal words: "Enough! or too much." Therein lies the rub. As ...

While they have been around for many years, Weblogs -- or blogs -- are starting to gain significant traction among Web users, as the Google search engine integrates blogger and blogging tools into its new 2.0 toolbar. On the research firm ...

The extremes of communication have been replaced with shades of gray. Reaching stakeholders is a combination of risk-taking, innovation, technology and a little bit of luck. Thus, building and maintaining strong brands is an art form that many PR and ...