Search Results for: john roderick&o=recent
Organization: Shell Oil Company
Agency: Burson-Marsteller; Penn, Schoen & Berland
Timeframe: 2006 - 2007
When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became prime considerations.
"As we started considering the idea ...
The cover story in the current issue of BusinessWeek (October 4) titled "Fuzzy Numbers" posits that despite reforms, corporate profits can be as "distorted and confusing as ever" and today's financial reports are "riddled with jargon that's hard to fathom and
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'Tis the season to hear speeches. It's all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to
stir crowds and change public opinion. Witness the reception accorded ...
Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public opinion. Witness the reception ...
The PR People Awards, PR News' annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the
marketplace. This year's finalists, listed below, set the benchmark for PR in the past year; whether ...
Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press.
Profy co-founder Svetlana Gladkova (Profy is a new blogging platform), suggests the ...
What’s the most effective and efficient way to optimize your CSR efforts? While opinions could go on forever, there is something new to consider: It’s called Experiential Education, and it’s being embraced across both the private and ...
Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we've left a meeting wishing we'd said more to advance our position but couldn't find the appropriate transition ...
There are ways you can align your company brand with green causes—just follow these nine tips:
• Identify the areas that matter to your stakeholders.
• Identify the areas for which your company is positioned to have a direct impact.
• Identify ...
When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and little else; meanwhile, the general ...
