Search Results for: john roderick&o=recent
This year's "15 to Watch" winners epitomize the memorable words of advice you may have been fed (though not all heeded) as you ventured into the rough-and-tumble world of PR:
aim high; don't let the grass grow under your feet; believe ...
The jet engines have barely cooled since Boeing chairman Phil Condit placed a call to Illinois Governor George Ryan from some 30,000 feet to announce that Chicago was his kind
of town. Yet PR pundits already are lauding the aviation giant's ...
Just when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want to see and where and when ...
Winner: Shell Oil Company
Campaign: A National Dialogue on Energy Security
Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including increasing oil and gas prices,
and ...
PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?
Simply put, digital media is a place where ...
CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations' goodwill initiatives, be they green, sustainable, philanthropic,
ethical, environmentally friendly or just plain good. But the following finalists in the PR News 2008 CSR ...
You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes. What changes have you ...
The end of the year is always a time of reflection, and 2007 gave business people plenty to reflect upon. There were corporate crises galore, from Chinese-manufactured product
recalls to phony FEMA press conferences; a credit collapse that crippled the U....
The unseasonably chilly weather in New Orleans last week during PRSA's annual conference was fitting for an industry bracing for its own winds of change.
Still, the meeting, which drew 1,800 PR professionals from across the country, was of the garden-variety: ...
Every year, PR News honors a select few communications executives whose leadership has helped define the industry, and these four are no exception: From one inductee who could
have been a professional tap dancer to another who is a former ...
