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The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for ...

Agency Executive of the Year

November 10th, 2008 by
John Hellerman, Co-Founder, Hellerman Baretz Communications As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the world's top law firms. Providing advice to attorneys on ...
Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the cheap. Software from MissionExpert (http://www.missionexpert.com) costs $20 to $500 and ...
The cover story in the current issue of BusinessWeek (October 4) titled "Fuzzy Numbers" posits that despite reforms, corporate profits can be as "distorted and confusing as ever" and today's financial reports are "riddled with jargon that's hard to fathom and ...

CRISIS MANAGEMENT

October 6th, 2008 by
JETBLUE AIRWAYS JETBLUE AIRWAYS' OPERATIONAL CRISIS OF FEBRUARY 2007 IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International Airport tarmac for up to ...