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The PR People Awards, PR News' annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the marketplace. This year's finalists, listed below, set the benchmark for PR in the past year; whether ...
The cover story in the current issue of BusinessWeek (October 4) titled "Fuzzy Numbers" posits that despite reforms, corporate profits can be as "distorted and confusing as ever" and today's financial reports are "riddled with jargon that's hard to fathom and ...
Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a new blogging platform), suggests the ...
There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned to have a direct impact. •    Identify ...
By Matt Kucharski Brand identity. Brand voice. Brand value proposition. Brand personality. We've all heard the terms, and we've all participated in discussions with experts from advertising, design, direct marketing and even management consultants talking about what it takes to ...
t's a typical lament among medical specialists operating in the thorny world of American healthcare: The Louisiana Physical Therapy Association (LPTA) wanted "direct access" - that is, the right of patients to see physical therapists directly, without referrals from their ...
The jet engines have barely cooled since Boeing chairman Phil Condit placed a call to Illinois Governor George Ryan from some 30,000 feet to announce that Chicago was his kind of town. Yet PR pundits already are lauding the aviation giant's ...