Search Results for: john roderick&o=recent
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for ...
Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most
well-known example of an organization whose inattention to blog commentary landed ...
Whether our country’s in slowdown, panic or recession—or headed for one—now is an ideal time to leverage what has worked to companies advantage in prior downturns. During a recession, one of the first business casualties is the ...
John Hellerman, Co-Founder, Hellerman Baretz Communications
As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the
world's top law firms. Providing advice to attorneys on ...
Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the
cheap.
Software from MissionExpert (http://www.missionexpert.com) costs $20 to $500 and ...
Forget the lawn signs, campaign buttons and bumper stickers. The internet and more specifically, social networks are providing a compelling and persuasive platform for this year’s presidential candidates to lure and rally prospective voters.
Each day, thousands of supporters ...
The cover story in the current issue of BusinessWeek (October 4) titled "Fuzzy Numbers" posits that despite reforms, corporate profits can be as "distorted and confusing as ever" and today's financial reports are "riddled with jargon that's hard to fathom and
...
JETBLUE AIRWAYS
JETBLUE AIRWAYS' OPERATIONAL CRISIS OF FEBRUARY 2007
IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International Airport tarmac for up to ...
Organization: Shell Oil Company
Agency: Burson-Marsteller; Penn, Schoen & Berland
Timeframe: 2006 - 2007
When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became prime considerations.
"As we started considering the idea ...
'Tis the season to hear speeches. It's all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to
stir crowds and change public opinion. Witness the reception accorded ...
