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This week’s column climbs a hill: Capitol Hill, to be precise, with a focus on federally-oriented public affairs strategies. Whether the campaign involves getting messages

into the corridors of power or getting the messages out beyond the Beltway, the public …

When the AOL unit of Time Warner recently announced it was laying off 5,000 members of its worldwide workforce, it went through great efforts to make its announcement as

upfront and detailed as possible. The company’s announcement stressed the underlying reasons …

Few corporate symbols are as ubiquitous as a cup of coffee with the Starbucks insignia or the McDonald’s “Golden Arches.” In instances like these, brand images serve as a

common language that transcends the boundaries of corporate America and evokes …

When it comes to corporate intranet portals, getting one up and running is only half the battle.
It’s been a few years now since internal-communications executives began compiling intranet portals to bolster their in-reach efforts. Many now find themselves victims …

Media Moves

January 21st, 2002 by

National News: Ladies’ Home Journal promotes Meredith Franco to assistant editor. She covers the How America Lives section. Send all releases and press materials to her
attention at 125 Park Avenue, 20th Floor, New York, NY 10017. Business/ Financial: John Koppisch’s title …