Search Results for: john roderick&o=recent

MEDIA INSIGHT — BBC

December 1st, 1997 by

BBC Television Centre; Wood Lane, London W12 TRJ
Phone: 44 (0) 181-743-8000
Editor’s Note: The BBC is, no contest, one of the toughest outlets to sell on the worth of PR since several execs told us that its reporting is far …

CALANDER

December 1st, 1997 by

Dec. 2: IABC, “Writing for the Wired World,” Washington, D.C., 800/776-4222.
Dec. 7: Software Marketing Journal, “Executive Forum,” Aspen, Colo., 415/546-5585.
Dec. 10: PRSA/NCC International Committee and The National Summit on Africa, “Between Capetown and Cairo: Emerging Communications Opportunities on the …

N.J. Birthing Center Frames Docs

November 27th, 1997 by

To get docs to attend a birthing center grand opening, agency marketers at Aloysius Butler & Clark (ABC) relied on picture-perfect vanity for its JFK Medical Center client in Edison, N.J. At the heart of the Wilmington, Del.-based agency’s …

Calendar

November 24th, 1997 by

Nov. 30- Dec. 5: Columbia Business School, “Market Analysis for Competitive Advantage,” Harriman or Tarrytown, New York, 800/692-3932.
Nov. 30-Dec. 5: Columbia Business School, “Building and Managing Brand Equity,” Harriman or Tarrytown, New York, 800/692-3932.
Dec. 1: Promotion Marketing Association, “PMA Pre-Wrap Rap: …

Eight years ago when the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its marketing plans to become the health information leader for the state, its state funding of $19 million was being threatened …

New Hires

November 3rd, 1997 by

Burson-Marsteller, New York, named Graham Phillips chairman of the global perception management division; Phillips is the former chairman and CEO of Ogilvy & Mather Worldwide, New York. Chase Manhattan Corp., New York, named Nancy Israel assistant VP, corporate communications; was an …

Last year, St. Peter’s Medical Center in New Brunswick, N.J., started negotiating with Homecare to expand its existing presence into the home healthcare industry. Its entree into the market had been through homecare nursing services and they were ready …

Turning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation.
“Unfortunately, I’m usually brought in when there’s a …