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The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its roots in the stand that ...
Sound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world.  What do they all have in common?  Three things: simple ...
Outputs: What is said, quantified by analyzing content based on: Favorability Prominence Placement Outtakes: What the audience understands/takes away, quantified by: Message recall Assimilation of key facts Outcomes: What the specific communications produces, including: Leads Consideration Sales Increased stock ...
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for ...

Agency Executive of the Year

November 10th, 2008 by
John Hellerman, Co-Founder, Hellerman Baretz Communications As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the world's top law firms. Providing advice to attorneys on ...