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Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press.

Profy co-founder Svetlana Gladkova (Profy is a new blogging platform), suggests the …

Before the September 11 attacks, Aetna Inc had in place various crisis communications plans for unforeseen events like weather-related disasters and airline accidents. But in
the immediate aftermath of that horrible day, Roger Bolton, senior VP/communications at Aetna, noticed that, …

Everyone is worried that the press is going to ‘get’ him. It’s
funny. Suddenly people in powerful jobs are so-o afraid
peccadilloes will come whooshing out of the closet. If you hired a
nanny without taxing him, or accidentally used …


March 1st, 2004 by

“Had I accepted I have little doubt that by now I’d have been
indicted, if not imprisoned, discipline not being one of my strong
suits… It was a tempting offer. But in the end, I said no, and
I’ve thanked …

Good PR

November 10th, 2003 by

Hip-hop/fashion mogul Sean “P. Diddy” Combs shows he’s got a good ear for PR in response the now-dismissed allegations that one of his clothing manufacturers runs a sweatshop.
Earlier this month the National Labor Committee (NLC) released a report …

Media Insight: Fast Company

October 20th, 2003 by

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The Wind Up
Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff, they called John Byrne, a senior writer …

At Northwestern Mutual, the numbers speak for themselves. They also speak for Deanna Tillisch, who, as PR director for the company, first proposed the idea that in-depth
consumer research could be a valuable PR tool for the investment advisory firm.