Search Results for: john roderick&o=recent

Veterans of corporate litigation say that PR pros must maintain a dialog with the press during lawsuits. But how do you manage that when the judge has issued a gag order, you're dealing with aggressive "no comment" attorney attitudes, or ...

Sustaining the Momentum

February 17th, 2009 by
For an 18-month project like the Jamestown 2007/America's 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract national and international attention. To ...
This time last year, as the U.S. economy rapidly approached the symbolic cliff's edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted by StevensGouldPincus revealed good fortune ...
Does this sound familiar? You go online to search for a simple piece of information on a company's Web site -- a telephone number for a particular department, say, media relations, or a street address for the home office -- ...
The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its roots in the stand that ...
Sound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world.  What do they all have in common?  Three things: simple ...
Outputs: What is said, quantified by analyzing content based on: Favorability Prominence Placement Outtakes: What the audience understands/takes away, quantified by: Message recall Assimilation of key facts Outcomes: What the specific communications produces, including: Leads Consideration Sales Increased stock ...