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Here is your reality as a communications professional: The swell of new media platforms has shifted control from the hands of select corporate executives to those of their once-passive stakeholders. Now the organization's reputation is vulnerable to the uncontrolled commentary ...
Viewing campaign backlash as an opportunity to drive discussion around its brand and product, the California Milk Processor Board has put its negative press and commentary to work on its own behalf.  The "Everything I Do Is Wrong" campaign's messaging ...

Amex Classes Up Foursquare

June 23rd, 2011 by
Some of us don't need no stinkin' badges, to paraphrase the John Huston classic (by way of B. Traven) The Treasure of the Sierra Madre. Some of us would rather have cash, or at least some shopping discounts. Location-based social ...
When the worst U.S. financial crisis since the Depression hit, financial communicators at the affected companies immediately went into crisis mode, forced to play reactive strategies as the industry suffered a meltdown. Some three years later, financial services PR ...
By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one is especially relevant to public ...

Faceless Tactics

May 17th, 2011 by
Assaf Kedem Every now and then, PR practices seem to descend the low road of common politics: Corporations occasionally endeavor to besmirch their competitors much the same way as political candidates attempt to tarnish their opponents, often through proxies and ...