PR News Media Relations Conference


December 8, 2016 Speaker Presentations

To view each speaker's presentation click on their name. If the name is not hyperlinked, the speaker did not have a presentation.

Help a Reporter: Use Visual Content in Your Media Pitches and Press Releases
Meagan Phelan, Executive Director of the Science Press Package, American Association for the Advancement of Science, @MeaganPhelan
Doug Simon, President & CEO, D S Simon Medias, @DSSimon

Influencer Relations: Seek Out and Build Rapport with Future Brand Ambassadors
Lisa Ross, Managing Director, APCO Worldwide, @LisaRossDC
John Walls, Director, Brand PR, Luxury & Lifestyle Brands, Hilton Worldwide
Caitlin Romig, Senior Manager, Digital Marketing, Rosetta Stone, Inc.

Be Your Brand's Broadcaster With Facebook Live and Periscope
Erin Flior, Senior Director of Digital Communications, Cystic Fibrosis Foundation, @ErinFlior
Johna Burke, EVP, BurrellesLuce, @gojohnab

Luncheon Keynote: How to Write for POTUS (or whoever your boss is) and Get the Right Kind of Laughs
David Litt, Head Writer/Producer, Funny or Die Washington D.C. (also former White House Speechwriter 2011-2016), @davidlitt

Media Pitching Clinic: Work in Teams and Have Your Pitch Evaluated by Journalists
Michael Smart, Principal, Michael Smart PR, @michaelsmartpr
Joseph C. Anselmo, Editor-in-Chief, Aviation Week
Kristen-Page Kirby, Senior Arts Editor, The Washington Post Express, @kpagekirby
Rebecca Sheir, Host "Placemakers", Slate, @rebeccasheir

How to Lead Your Organization's Social Media Messaging in a Crisis
Eric Wohlschlegel, Director, Media Relations, American Petroleum Institute
Rachel Racoosin, Senior Digital Strategist, LEVICK, @rachelracoosin
George Attalah, Assistant Executive, @georgeatallah

Prepare Your C-Suite for Media Interviews
Geraldine Henrick-Koenis, Director of Media Relations, The Nature Conservancy, @ghenrichkoenis
Nick Papas, Director, Public Affairs, Airbnb, @nwpapas