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An unusual invitation arrived in my inbox the other day. I was invited to lecture on writing to New York University’s PR graduate school. My first response to Professor John Doorley was to say cynically, “Who writes any more? …

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million strong, boomer women are the largest …

When customers check-in at a DoubleTree by Hilton hotel they can count on getting a toasty-warm cookie along with their room card. A tradition dating back to the late 1980s, DoubleTree hands out about 77,000 warm chocolate-chip-walnut cookies every day at …

For the past 30 years, the Internet’s infrastructure has been supported by Internet Protocol version 4 (IPv4). IPv4 has more than 4 billion addresses to number connected computers, but with the continued growth of the Internet and mobile devices, it won’t …

The Siren song of Big Data is hard to ignore. With the right algorithm, communicators can track every click and eye movement, every behavioral tick and anomaly, and use that to target messages with pinpoint accuracy, right? Well, sort of.

Social media has completely changed crisis communications, forever altering the way organizations both field and respond to people experiencing problems with their products or services. While new technology allows teams to communicate with external parties quicker and more efficiently, these …

Winner: Hyundai Hope on Wheels and Finn Partners – Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
Hyundai Hope On Wheels, Hyundai’s non-profit arm, has a mission to raise awareness and provide funding for pediatric cancer research. …