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On the surface, Equifax seemed to respond to its data breach in textbook fashion. It issued an apology both in writing and in a video. The brand also set up a web site where consumers could check if their data had been compromised. A deeper dive, though, shows Equifax may have committed several costly errors in terms of crisis response. An early lesson from Equifax's crisis is that merely having a crisis plan is not enough. Execution of the plan is critical, too.
Our weekly roundup of news, trends and personnel announcements in communications and marketing. This week’s stories include PR lessons from the disaster in Houston, Uber’s new CEO, Bell & Pottinger's fate and Chipotle gets a CCO.
Our weekly roundup of trends, news and personnel moves in PR and marketing. This week’s page includes stories about President Trump’s possible communications change, J&J’s powder burn and two firms open their 5th offices.
PR News asked a cross-section of senior communicators and academics to share their responses to this question: How can public relations leaders become stronger strategic business advisers as the lines between PR, digital and marketing continue to blur? Their responses varied widely, although most agreed that being attuned to business goals is of primary importance.
When a crisis breaks, users inevitably Google the brand in question (or, for smaller brands, look them up on Yelp). But the last thing communicators want is negative headlines or reviews topping the list of search results for their brand. Here are five ways to make SEO an integral and immediate strategy when developing a crisis management campaign or handling Yelp customer reviews.
Thanks for joining us for the Google for Communicators Boot Camp! To view each speaker's presentation click on their name. The New Rules of SEO That Communicators Need to Know Martijn Scheijbeler, Growth & SEO…
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A weekly roundup of news stories, trends and personnel moves in PR and marketing.This week stories feature Anthony Scaramucci's quick departure and HBO's Confederate issue. Personnel moves include appointments and promotions at APCO Worldwide.
Sam Huxley leads the development of risk assessment solutions for clients and is also tasked with identifying opportunities for digital innovation and integration across LEVICK. Using 20+ years of experience in digital strategy and analytics,…
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Whom do you trust? Cisco's Carmen Collins argues that brands ignore that their employees can be the most genuine and trusted voices. She discusses how Cisco has employed staffers on social media channels to help recruit potential employees.
PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer John Guilfoil, who was compelled to start a PR agency focused on first responders after witnessing the terrorist attack at the 2013 Boston Marathon. His premise: No police or fire department is too small to have its own press secretary. After just three years in business, John Guilfoil Public Relations, LLC serves more than 200 clients, including over 100 police departments in six states.
