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  Think of your route to an eBook as a pyramid, with content layered on top of each other—all of it to be repurposed and promoted on a variety of platforms—culminating at the top as a finished book. There ...
  Think of your route to an eBook as a pyramid, with content layered on top of each other—all of it to be repurposed and promoted on a variety of platforms—culminating at the top as a finished book. There ...
Ever wonder who those people are making rude, negative comments on YouTube behind the “security” of a username? If the video-sharing site has its way, that will soon change. In a report by Mashable, YouTube is urging its users to ...
Ever wonder who those people are making rude, negative comments on YouTube behind the “security” of a user name? If the video-sharing site has its way, you may have to wonder no longer. According to a report by Mashable, YouTube ...
A new corporate reputation study finds that the American public not only has ill feelings towards BP and companies in the financial and health insurance sectors, but even well-admired companies at the top of the reputation heap draw negative reactions. ...
A coffee table book on the history of farm equipment sounds more like a bad holiday gift than a brilliant corporate communications tool. But Genuine Value, the story of John Deere, became just that for communicators at Deere & Co. Employees ...
Joe Pulizzi Most marketing and PR professionals believe that content marketing is new. That couldn’t be further from the truth. The content marketing industry itself has been around for well over 100 years. John Deere is often given credit for ...
Joe Pulizzi Most marketing and PR professionals believe that content marketing is new. That couldn’t be further from the truth. The content marketing industry itself has been around for well over 100 years. John Deere is often given credit for ...