Search Results for: john roderick&o=recent
It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5…
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And you thought the mob was dead. Not true when it comes to PR measurement, says emeritus member of IPR's Measurement Commission and PR News Measurement Hall of Famer John Gilfeather. With tongue slightly in cheek, Gilfeather offers communicators a checklist of measurement tips that none of us can refuse.
When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”…
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We're deep in month 10 of the Trump administration, and it's playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it's…
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Our weekly roundup of trends, news and personnel moves in PR, marketing and communications. This week’s stories include Cam Newton’s apology, Jemele Hill’s suspension and kudos to Brandi Boatner on her promotion at IBM.
Our weekly look at trends, news and personnel moves in PR, marketing and communications. This week's stories include Wells Fargo back on Capitol Hill; Equifax makes its maiden voyage to the Hill; the former Uber CEO makes a hill of trouble; and Southwest Airlines's CCO Linda Rutherford climbs a hill.
“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos…
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As you know, the Equifax data breach was much more than one of the largest exposures of customer data in history. It also was the site of several PR blunders. A cybersecurity communicator takes a look at some of the early lessons from Equifax's miscues that all PR pros can learn from.
There's nothing like doing PR for a much-anticipated, star-studded event, such as the Mayweather-McGregor fight. What about when you're asked to get people riled about seemingly mundane issues such as the country's infrastructure? Here are a few tactics PR pros can employ that will help make un-sexy issues seem far more relevant to average citizens.
The cruise ship industry is often on the wrong end of crisis communications, but Hurricane Irma has given Royal Caribbean the chance to show its humanitarian side, even as it deals with pressing customer service issues on social media. The Miami-based company is mobilizing four of its ships to help people in need with food, water and other supplies, in coordination with the federal government as well as local governments in St. Thomas and St. Maarten.
