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Sam Huxley

SVP, Practice Chair, Risk & Business Strategy

Sam Huxley leads the development of risk assessment solutions for clients and is also tasked with identifying opportunities for digital innovation and integration across LEVICK.

Using 20+ years of experience in digital strategy and analytics, Sam has helped clients in the automotive, CPG, energy and technology industries successfully navigate crisis situations in the social media space. Sam is actively involved in conceiving, developing and refining issue management offerings for clients and the agency.

Prior to LEVICK, Sam was the global lead, digital crisis for FleishmanHillard where he worked on a range of corporate, association, and consumer brand accounts serving as lead digital and social strategist. Sam led many of FleishmanHillard’s highest-profile social media issue management efforts.

Prior to his time at FleishmanHillard, Sam was responsible for creating the Strategy & Insights team at New Media Strategies that created social media strategy products for leading brands such as NBC, Chrysler, Sony Pictures and Honda. These products included industry-first measurement and promotion strategies, as well as designing bottom-up social infrastructures for key associations.

Before he joined NMS, Sam was the director for creative strategy for Young & Rubicam Brands Team Microsoft. This position entailed creating award-winning programs for MSN’s IM and Search products. Sam graduated from St. John's College in Annapolis, Maryland, and resides in Washington, DC with his wife, Elsa, and his two children, Amelia and Harold.