Search Results for: john roderick&o=recent

Media Strategy

May 15th, 2000 by

Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20
seconds, but that’s another story.) Want to get your corporate message on camera? Give producers the nuggets …

Media Moves

April 13th, 2000 by

The information in Media Moves is provided by the health research department
of Press Access, which provides contact informaton for more than 1,000 journalists
at more than 1,000 consumer and business publications.
Industry Recognition
Business & Health won a Jesse H. Neal National …

As we searched for the ideal candidates for our first annual PR NEWS 15 to Watch Stars of PR honors, our favorite nomination was for “One bright young starlette – tall,
brunette, attractive… Unfortunately I don’t remember her name.” That’s not …

PR professionals sometimes go to great lengths to impress the media. And don’t think reporters don’t appreciate a good wooing. From gifts to junkets to love offerings,
journalists remember the companies and PR counselors who take care of them. But …

People Moves

March 17th, 2003 by

Corporate Moves

Cathleen Toomey joins Stonyfield Farm as VP of
Communications.
Mattel, Inc. hires Steve Ross as SVP of Worldwide Girls
Consumer Products & Entertainment. Before joining Mattel, Ross
spent 12 years at 20th Century Fox.
Monique Wise, a Bloomberg reporter, joins …