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Each fall, PR News celebrates the top digital campaigns and initiatives of the last year at its Digital Awards luncheon. This year, the event will be held Nov. 8 at The Yale Club in New York City. Leveraging video, mobile apps, Twitter, Instagram, Facebook and more, this year's finalists have taken an unrivaled creative and tactical approach toward digital communications. Here is a list of this year's finalists.
Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued
A good endorsement from the FDA could actually turn out to be bad PR for Apple, a company known to offer its newest proprietary tech at premium prices, as people who need the tech might not be able to afford it. The issue of life-saving resources that are unaffordable to many recalls several recent instances when pharmaceutical companies have made headlines for raising the price of their medications to such exorbitant numbers that those without insurance deemed the gouging to be a death sentence.
It may be difficult to separate personal feelings from professional ones when considering the story of Stephen Bannon, the former Trump White House strategist, being dis-invited to appear at the New Yorker Festival next month. Nevertheless, the incident provides several timely lessons for communicators in these uncertain times.

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September 4th, 2018 by
PR News the SKINNY on PR    09/04/2018 What You're Sharing Media Relations Lessons from John McCain A Tale of Two Narratives: Papa John's vs. Papa John 5 Questions for DoSomething.org's Carrie Bloxson, 2018 Platinum… Continued
PR News Top Stories in August Media Relations Lessons from John McCain A Tale of Two Narratives: Papa John's vs. Papa John Pope's Late Response to Abuse Scandal Leaves Catholic Church Open to Further Controversy… Continued
It seems to make so much sense: an online community of patients tapping into others with similar conditions and concerns, and sharing what they know to help others. But, no doubt, easier said than done. John Novack oversees communications for the million-member healthcare social network Inspire. In a recent interview, he touched upon key issues in building those communities.