In one of his first public appearances since retiring as special counsel to President Trump, lawyer Ty Cobb during an ethics forum in Washington, D.C., offered conventional wisdom for brand communicators mired in a crisis: respond quickly. He also urged people to dial back their hate and demonization of each other in an effort to restore a civil discourse.
Search Results for: john roderick&o=recent
John Kell is the Media Lead of Corporate Affairs at Chobani. John joined Chobani in April 2018, helping America’s #1 Greek Yogurt brand the second largest overall yogurt manufacturer in the U.S. tell the Chobani… Continued
How 3 Brands Are Sounding the Call on Social for Pride Month
June 11th, 2018 by Hayley Jennings
June is Pride month, in which members of the LGBTQ community worldwide celebrate their identity and their right to live their life openly and love whom they choose. With the increase in social acceptance, more and more brands are throwing their support behind LGBTQ causes, not just through verbal support but through monetary donations as well.
How Southwest Leads With Social During Crises
June 6th, 2018 by Justin Joffe
It's always better to catch a potential crisis when it's on the horizon rather than having to clean up the inevitable mess once the crisis hits. Sometimes, however, a crisis is inevitable. In those instances, says John Young, social business advisor at Southwest Airlines, having a real-time crisis strategy across departments is key.
A trend in PR and marketing is the growing overlap between the two. In some companies the same person heads PR and marketing, although such an arrangement does not guarantee staff in those departments work closely together. With this background we asked 11 brand communicators and senior agency executives how they differentiate their marketing and PR efforts.
Will You Be Ready When the President’s Words Move Your Market?
May 24th, 2018 by Seth Arenstein
Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S. automobile industry’s health is… Continued
John Young is a social business advisor for Southwest Airlines. His role focuses on providing strategic guidance and recommendations for Southwest’s social customer care and listening Center. Before going to Southwest, John was a social… Continued
The influencer with the largest audience certainly has a leg up on the competition, yet there are other factors involved when generating consumer engagement. This week we examine Travel influencers and how they've fared in getting consumers to engage with the content on Facebook, Instagram and Twitter.
With so much noise on social media these days, how can communicators determine which KPIs are the most vital for their organization? The key is to be proactive, and to leverage analytics to identify the most important signals for your brand. There are three basic questions that any communicator can use to create a simple, effective and valuable digital signals tool from scratch so you can react to any trend appropriately.
The Week in PR
May 1st, 2018 by Seth Arenstein
Our weekly roundup of news, trends and personnel moves in PR and marketing. This week's stories include tough lessons in transparency for Nike and the NY Times, Southwest gets hit with a lawsuit from a passenger on flight 1380 and nine new partners at rbb Communications.