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As social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce. Coca-Cola is the latest brand to ...
Is big data turning American executives into wimps? Have the barnstorming, manage-from-the-gut days of leaders like Bob Lutz and Jack Welch gone the way of the V8 engine and the incandescent light bulb? In an era when an algorithm can ...
An unusual invitation arrived in my inbox the other day. I was invited to lecture on writing to New York University’s PR graduate school. My first response to Professor John Doorley was to say cynically, “Who writes any more? ...
For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million strong, boomer women are the largest ...
Download PDF of All-Stars Issue More than 200 elite PR professionals packed a ballroom on Wednesday at the venerable National Press Club in Washington, D.C., for the annual PR News PR People Awards luncheon, which also featured the induction of ...
Download PDF of All-Stars Issue More than 200 elite PR professionals packed a ballroom on Wednesday at the venerable National Press Club in Washington, D.C., for the annual PR News PR People Awards luncheon, which also featured the induction of ...