Search Results for: john roderick&o=recent

The People Page

December 20th, 1999 by

Corporate Moves
Kimberly-Clark promotes Tina S. Barry to senior VP corporate communications, from VP. Coors Brewing Co. names Patricia Healey VP of corporate communications. Her experience includes positions with shopping center developer Westfield Corp., and Golin/Harris Communications.Summit Technology, …

Rule number one for communicators targeting the kids’ market: the young ‘uns don’t care how big and powerful your company is. This was the hard lesson learned by Totes Isotoner Corp. when it made its first foray into toyland with …

Trust is an intangible but powerful determinant of organizations’ effectiveness, productivity and potential to offer fulfilling, enjoyable careers. Unfortunately, trust between coworkers – and between individuals, departments and the company as a whole – is not always there.
One key …

Language Lessons for Cyber PR

October 25th, 1999 by

Two weeks ago, the stork dropped its sixth billionth baby onto the earth – in Sarajevo. It’s a big world out there, but Web marketers are realizing that if they want to reach that baby, they’d better start brushing up …

Editorial Calendar Alerts

October 4th, 1999 by

Your Guide To Upcoming Special Issues & Features
Editorial: Manufactured Forest Products. The first issue for the new year will cover world markets for forest products. New plants to be used and issues revolving around location or relocation …


August 19th, 1999 by

Annual Report Achieves Multiple Goals for AIDS Task Force
Last year, with donor support of only $800,000, the NO/AIDS Task Force in New Orleans was faced with a tough choice: Either pursue advertising dollars to offset the cost of producing …

Media Moves

August 19th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at or call 888/624-1620 for more information.
David …

Anyone who understands the power of grassroots PR knows how quickly poor customer service can corrode corporate reputation. By mishandling service concerns, companies throw away business from existing customers and from anyone those customers talk to.
For example, customer satisfaction …

Are Healthcare Campaigns Overlooking Them?
Women are by far the undisputed healthcare decision-makers for American households. That explains why most campaigns focus on this market. But it begs the question: Are men being overlooked?
While it’s important to have solid …

Addressing Stark Realities

June 10th, 1999 by

Deeper and deeper cutbacks in federal reimbursement and an ultra-conservative managed care climate create an uncertain environment. So hospitals that do achieve national standing for their financial achievements have to be careful how they tout these accomplishments. “These days hospital […