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Community and nonprofit programs are hurting for dollars, which means there are ample opportunities for companies to help their communities and advance reputations in the process. But not so fast, says Luke Lambert, president of Gibbs & Soell. If you’re …

Chapter 2: PR News All-Stars

November 12th, 2007 by

Account Executive of the Year: Shaun Leavy, Senior Account Executive

MWW Group

If you’ve got a celebrity-related question, Shaun Leavy is your guy. At MWW Group, he is affectionately referred to as the in-house celebrity guru for his ability to …

Who has replaced Walter Cronkite as the most trusted man in America? NBC newsman Tom Brokaw, according to a viewer survey released by the Council of Public Relations Firms.
Twelve hundred respondents ranked ABC’s Peter Jennings a close second and …

Winner: EA SPORTS, Fleishman-Hillard & ESPN – Madden NFL 12 Cover Athlete Voting Campaign
EA SPORTS & Fleishman-Hillard’s multifaceted public relations and marketing effort to build awareness for the Madden NFL 12 cover athlete voting campaign was led by an aggressive media relations campaign …

A recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site stickiness and the level of …

If you’re a PR pro then you probably pride yourself on being a good writer. But being a good writer is not the same thing as being a great PR writer who knows how to edge out the competition …