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Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?The deal trims the former “Big Four” agency ...
PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate blogs to whitepapers to tweets. At my agency, which has always had a very content-centric approach to PR, we now ...
Executive Summary PR News Media Relations Next Practices Conference December 11th, 2014 – The National Press Club, Washington, D.C.   8:30 a.m. — Wake-Up Call: What It Takes to Succeed at Branded Journalism Tomas Kellner, Managing Editor, GE Reports, General Electric Brand content ...
From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join ...
Wells Fargo, the global banking and financial services giant, encourages its employees to share their stories internally. The effort adds to a sense of community among the company’s nearly 265,000 employees. However, in the last several years some workers started ...
Davies Everyone at Davies is treated as a partner, empowered to improve the company culture and productivity. All team members are rewarded for the firm’s achievements and their individual contribution in a manner usually reserved for senior staff only. ...
Winner: USANA Health Sciences - Compensation Transformation You Can't Top This  USANA’s four-day International Convention takes place in Salt Lake City each August, and each year the global company announces something big to the thousands in attendance. In 2013, USANA ...
PR News announced the winners and honorable mentions of its 2014 Platinum PR Awards at a packed luncheon at the Grand Hyatt in New York City on September 16, 2014. The event celebrated the creativity, imagination, use of technology and teamwork of the ...