Search Results for: john roderick&o=recent

Case Study

July 27th, 1998 by

Kohnstamm’s Magnetic PR Draws Poetic Coverage
Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years.
The Minneapolis-based …

Industry News

July 20th, 1998 by

On the Radar Screen
Where There’s Smoke, There’s Fire
The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze frequently uses the fire theme …


April 2nd, 1998 by

601 E. Street, NW
Washington, D.C. 20049; Phone: 202/434-6880
Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make inroads because of the vast amount …

Hill & Knowlton is one of the PR firms that is banking its future on a new philosophy – that you can better serve clients by using specialists regardless of where they are geographically based. Of late, H&K, which is …

New York Magazine

February 2nd, 1998 by

444 Madison Avenue
New York, N.Y. 10022; ph: 212/508-0700
Editor’s Note: It’s been our general impression that the New York media outlets are the hardest to gain access to (for two reasons: the hectic newsgathering environment in which these pros operate …

Even though women have historically dominated the PR industry, their salaries generally haven’t equaled what men earn. But executive recruiters say that rift is closing, and as the demand for strategic communicators grows, women may well indeed command the salaries …

When the board of Southeast Medical Alliance (SMA) decided to remove its CEO of nearly 10 years, it knew the sensitive decision required a solid crisis communications plan before making a public announcement in September 1998. The organization had grown beyond the …