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To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups.
The campaign, developed by Glass/McClure, …

Case Study

July 27th, 1998 by

Kohnstamm’s Magnetic PR Draws Poetic Coverage
Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years.
The Minneapolis-based …

Industry News

July 20th, 1998 by

On the Radar Screen
Where There’s Smoke, There’s Fire
The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze frequently uses the fire theme …

MODERN MATURITY

April 2nd, 1998 by

601 E. Street, NW
Washington, D.C. 20049; Phone: 202/434-6880
Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make inroads because of the vast amount …

Hill & Knowlton is one of the PR firms that is banking its future on a new philosophy – that you can better serve clients by using specialists regardless of where they are geographically based. Of late, H&K, which is …

New York Magazine

February 2nd, 1998 by

444 Madison Avenue
New York, N.Y. 10022; ph: 212/508-0700
Editor’s Note: It’s been our general impression that the New York media outlets are the hardest to gain access to (for two reasons: the hectic newsgathering environment in which these pros operate …