Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry.
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7 Secrets to Powerful Customer Testimonials
June 24th, 2013 by Andrew Hindes
As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.
How to Avoid Talking to Yourself on Facebook
June 21st, 2013 by Steve Goldstein
Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook.
Facebook Rolls Out Instagram Video
June 21st, 2013 by Caysey Welton
Facebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature.
5 Refreshers for Writing an Effective Press Release
June 20th, 2013 by Katie Shill
As PR professionals, we understand the value of a well-written, timely press release. As a crucial part of any successful public relations strategy, a press release provides you with an opportunity to boost company visibility and have control of the news that’s being shared.
Conference SponsorContact: JD Bowles, President & COO 800-514-1897 [email protected]:iPR Software is the premier global provider of PR & Marketing Software that delivers increased brand visibility, drives traffic to corporate websites, and maximizes ROI with key… Continued
8 Tips For a Successful Social Media Training Program
June 17th, 2013 by Autumn Truong
Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company.
A 12-Step Program to Get on the Road to PR Profitability
June 12th, 2013 by Matthew Schwartz
A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business.
5 Simple Ways to Drive Traffic to Your Company’s YouTube Videos
June 11th, 2013 by Ola Lasman
Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.
Julie Inouye Head of Product PR LinkedIn @julieinouye @LinkedInJulie Inouye has more than 12 years of corporate communications experience and has worked across nonprofit, consumer and enterprise technology sectors. She is currently responsible for leading LinkedIn's… Continued