PR News Announces Winners of PR Agency Elite Awards
September 11th, 2013 by Steve Goldstein
PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.
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2013 PR Agency Elite Awards: Integrated Communications
September 10th, 2013 by Matthew Schwartz
Winner: Peppercomm Tyco International turned the page on a new chapter late last year when the security systems entity was split into three separate companies. The move created a standalone $10.5 billion enterprise focused on… Continued
Visuals are powerful—and eminently shareable—attention getters for organizations of all sizes and can convey information quickly and easily. But all visuals begin with a discussion of who the audience is and what the goal… Continued
Peeling the Curtain Behind Click-Through Rates For Social Channels
September 10th, 2013 by Matthew Schwartz
Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.
Noise Level No Excuse For Poor Pitching Skills
September 9th, 2013 by Aimee Grove
“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.
In 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.
3 Questions PR Pros Should Ask Before Posting on Facebook
September 5th, 2013 by Lucia Davis
You already know you shouldn't litter your Facebook community's news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?
PR Insider: 7 SEO Basics Every PR Pro Should Know
September 5th, 2013 by Kathleen McFadden
Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.
Back to School: 3 Crucial Skills to Master Today
August 28th, 2013 by Lucia Davis
With the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year.
5 Tactics to Illuminate Staid Press Releases
August 27th, 2013 by Lucia Davis
Want to ensure that your press releases rise like cream to the top of a journalist's inbox? Here are five questions to mull over before you send out your latest pitch.