Media Relations Guidebook, Vol. 1

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PR News' Media Relations Guidebook was designed specifically to guide you in this important discipline. We explore the practical implications for some of the most innovative developments in media relations. These include the technologies, methodologies and mannerisms that define the ecosystem in which PR pros practice their craft. Our contributing writers run the gamut of media relations. Each author brings insight to his or her subject from roles as agency advisors, corporate practitioners, marketing communications execs and academics.

Chapters Include:

  • Overview
  • Building Relationships
  • Pitching the Media
  • Social Media Relations
  • Messaging
  • Measurement
  • Crisis Management
  • Case Studies

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Equally important in our article selection process was to present more than just the positions of PR folks with 20 years or 30 years of experience; the new millennium, after all, has introduced some inter-generational differences that affect the process of building relationships with the media. As the market evolves at a rapid clip, there are no easy answers to the overarching challenge of how to get a story effectively distributed to the media. There is no silver bullet.
The best chance of succeeding in media relations these days will result from taking the proven principles of the past and overlaying them with today’s technologies to create a genuine sense of trust and authority between PR execs and media reps. The market demands it, and the Media Relations Guidebook helps deliver it to you.

Digital Version

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Print Version

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PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you have any questions or receive a damaged or defective book, please contact the Client Services department at 888-707-5814;


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