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SPEAKER PRESENTATIONS

The Wake-Up Call for Social Media Leaders: Tech Trends That Will Transform Your Social Media Strategies
Susan Emerick, Manager of Enterprise Social Strategy & Programs, IBM @sfemerick
Joie Healy, Senior Manager of Social Media Communications, Cisco @JoieHealy @Cisco

How to Find Your Brand's True Voice on Facebook
Kevin Dando, Senior Director, Digital Marketing & Communications, PBS, @kdando
Lauren Friedman, Head of Social Business Engagement, Adobe, @lauren_hannah @adobe 

Are You 'LPC' on Twitter? How to Make Your Brand Live, Public and Conversational
Katie Creaser, Vice President, Affect @ksafrey @TeamAffect
Paul Dickard, Vice President, Coroporate/External Communications, AECOM @AECOM @pauldickard

Tech You Need: Trends in Social Media Monitoring and Measuring Tools You Need to Know About
Emily Yu, VP, Marketing & Partnerships, The Case Foundation @DCxChange
Brandon Anderson, Director of Marketing, Cision @cision
Erica Campbell Byrum, Director of Social Media, Homes.com & ForRent.com @ericacampbell

Luncheon Keynote: How to Connect With the Social Media Audiences That Matter to You Most
Ian Greenleigh, Author, "The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence" @be3d

The Digital Life Preserver: Using Social Media During a Crisis
Mary Grady, Managing Director, Media and Public Relations, Los Angeles World Airports @MGradyPIO @LAX_Official
Richard Huff, Executive Director of Communications, CBS News @richmhuff

Visual Storytelling with Pinterest & Instagram
Laura Henderson, Associate Director, U.S. Media & Communications, Mondelez International @TheLauraHendo @Oreo
Danny Olson, Director, Digital, Weber Shandwick @mrdolson @WeberShandwick

How Your Brand Can Leverage Direct Messaging Apps Like Snapchat & Instagram Direct
Jeff Petriello, Producer/Creative, Mashable @thebeff @mashable
KC Green, Senior Manager, Social Media, GrubHub Inc. @kcgreen @GrubHub

What You Don't Know - But Should - About LinkedIn, Google+, Reddit & Tumblr
Lori Russo, Managing Director, Mid-Atlantic, Stanton Communications @lorirusso
Serena Ehrlich, Director of Social Media, Business Wire @BusinessWire

BONUS MATERIALS