Digital PRMeasurementSubscription Content Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI 11/07/2011 By PR News A study strives to get close to answering questions about how social media followers impact a brand's bottom line. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.