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Social media can seem like the Wild West. The rules continue to be written, and they change rapidly. Sometimes the amount of posted content correlates directly with the level of consumer engagement. In August, for example, relationships were direct, at least for Automotive and Fashion influencers, according to Shareablee data provided to us.

We ask PR and marketing leaders to tell us about people who’ve influenced their career, the best advice they’ve received and recent trends. This week we speak with Melissa Galland, marketing manager, Adair Homes. She tells us about answering customers’ questions and listening to customers online, in person and via surveys.

The more things change…. Data from Shareablee tracking consumer engagement with brands’ posts on Facebook during the first half of the year shows nonprofits depending increasingly on video. It’s the same story for B2B and B2C brands.

A new study from Gould + Partners shows PR firms continue to struggle with profitability. The future will be bleak unless firms adjust their rates as they increase salaries and bonuses, the study’s author says.

For some communicators working in highly regulated industries the best communications is none at all. That’s anathema to Trista Morrison, N. America VP Communications at biopharmaceutical brand Sobi. She explains how she’s adapted and thrived in a regulated environment.

Once again video was the star of the show for brands on Facebook in the first half of 2017. This week we look at B2C brands courtesy of data supplied exclusively to PR News from Shareablee.

Everyone talks about spurring creative thinking and being nimble. Mondelez International found a way to do just that as it created its millennial-inspired snack line Vea. We spoke to VP Marketing Jason Levine to find out how they did it.

A professor of marketing provides insight on how to improve the communications skills of your team by using classroom assignments meant to do the same for college students.

Our weekly roundup of trends, news and personnel moves in PR and marketing. This week’s page includes stories about President Trump’s possible communications change, J&J’s powder burn and two firms open their 5th offices.

It is a surprise that video is growing like a mushroom on Facebook? Provided exclusively to PR News, Shareablee data for the first half of 2017 bears this out for B2B brands, with Informatica leading the pack. Mark Zuckerberg will be pleased.