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How to Meet the Challenge of Mixing Real-Time PR With Solid Storytelling

March 20th, 2017 by

Our regular feature that looks at trends in communications and PR. This week we hear from Gordon Lambourne, VP, communications, National Restaurant Association Educational Fund.

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The Essentials of Change: Step One, Define The Change

February 28th, 2017 by

Change is a constant, and PR pros can learn how to manage themselves and their teams, with the right knowledge. The author begins a how-to series to provide the foundation of change management from a communicator’s perspective, with engagement at its core. The techniques explained will be immediately useful to you, your brand and organization.

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The Week in PR

January 23rd, 2017 by

Tech Initiative: If 2016 was an indication, Finn Partners rarely sits still. After a slew of acquisitions last year, this week it will announce it’s created an initiative catering to brands in the cutting-edge technology space. Called Next Tech, it aims to help brands in artificial intelligence (AI) and other technologies explain their businesses.

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The Week in PR

January 16th, 2017 by

Our weekly roundup of trends, news and personnel moves in PR. This week we feature stories about LEVICK acquiring Chase as well as news about the Volkswagen diesel issue.

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Consumer ‘Likes’ Top ‘Comments’ 99-1 for B2B Brands on Instagram in Q2

September 19th, 2016 by

Data can be sliced many ways. Below we see consumer actions, or engagement, with U.S. B2B brands on Instagram. Actions grew 159% between Q2 ’15 and Q2 ’16, according to Shareablee data provided exclusively to PR News Pro. The ratio of of Likes to Comments remained exactly the same. Astonishing.

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Media Prep Takeaways from Yahoo’s Unexpected PR Savior, AOL

July 26th, 2016 by

Ten years ago, Yahoo and AOL were cutthroat competitors for search engine and web portal dominance. Today, however, Yahoo’s unexpected PR savior in the post-sale fallout has been AOL’s CEO Tim Armstrong, who, having recently sold his own company to Verizon, has taken the opportunity to spin the Verizon acquisition as a merger of two user bases and an opportunity for digital advertising sales, refuting the media’s portrayal of Verizon’s opportunistic seizing of a sinking ship.

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The Week in PR

July 11th, 2016 by

PR repeatedly counsels executives and brands to listen to the conversation on social media and elsewhere. It’s better when PR can set an example. FleishmanHillard provides one. There are myriad ways FH could have commemorated its 70th anniversary. To come up
with an acceptable option FH listened to its staff in 30 countries. “I heard from staff, particularly younger people, questions about whether or not the firm has a purpose beyond doing great client work…do we do something for society?” FH CEO/president John Saunders tells us.

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Mobile Tech Lags Behind for Company Intranets as Pressure Builds for IC Pros

June 27th, 2016 by

We live in a mobile world, so mobility is ubiquitous, right? Not so fast. While it’s true that many things are done via mobile apps, it’s not been the case with internal communications (IC). Even some top-flight technology companies are only just now introducing mobility to their intranets via smartphone apps in response to employee demand.

The Week in PR

June 27th, 2016 by

The Week in PR

Elizabeth Holmes

The Week in PR

June 2nd, 2016 by

Never Mind: As PR pros know, when you refuse to tell your brand’s story, chances are decent that someone else will do it for you, accurately or not. That’s been the story with Theranos, which… Continued