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PR News Announces 2014 PR People Awards Finalists

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.  | MORE »

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Sesame Street Using Technology to Boost Literacy

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy. | MORE »

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Digital PR Awards: New Site

New Site Winner: Booz Allen Hamilton – Guard Your Health Booz Allen Hamilton was challenged with developing a communications program that would provide the needed tools, information, and resources Army National Guard citizen-soldiers and their … | MORE »

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How to Get Your Message Out Via Instagram

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram | MORE »

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What’s the Value of Shock PR? Urban Outfitters Appears to Mock Kent State Massacre

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about … | MORE »

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PR News Announces Nonprofit PR Awards Finalists

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.  | MORE »

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A PR Resolution for New Year’s Resolutions

I’ve never had much luck with New Year’s resolutions. Whatever the resolution I always seem to capitulate a week or two into the endeavor. Oh well. But like Bigfoot and the Loch Ness Monster, New … | MORE »

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Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans

Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link. | MORE »

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PR’s Ever-Expanding Role Protecting Brand Reputation

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros. | MORE »

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