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Mobile Tech Lags Behind for Company Intranets as Pressure Builds for IC Pros

June 27th, 2016 by

We live in a mobile world, so mobility is ubiquitous, right? Not so fast. While it’s true that many things are done via mobile apps, it’s not been the case with internal communications (IC). Even some top-flight technology companies are only just now introducing mobility to their intranets via smartphone apps in response to employee demand.

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11 Cost-Effective Tips for Using Online Video to Build Engagement With Your Brand

June 27th, 2016 by

In one of social’s least-surprising developments, video is booming. Exclusive data Shareablee has provided PR News is evidence that consumers are engaging with brands’ video at unprecedented levels. And with online video having an estimated ad revenue of $10 billion in the U.S. market, even Instagram, created to highlight still photos, added a whopping, by its standards, 45 seconds to its stingy 15-second video limit for non-brands; brands were granted a full minute early in 2016 to preview Super Bowl ads.

The Week in PR

June 27th, 2016 by

The Week in PR

Elizabeth Holmes

The Week in PR

June 2nd, 2016 by

Never Mind: As PR pros know, when you refuse to tell your brand’s story, chances are decent that someone else will do it for you, accurately or not. That’s been the story with Theranos, which… Continued

Internal Crisis Communications Cheat Sheet

May 17th, 2016 by

The Five Keys to Successful Workplace Crisis Communications Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps… Continued

The Crisis Plan Cheat Sheet

May 17th, 2016 by

Plan for Crises Like a Basketball Coach While a detailed “checklist-style” crisis plan can seem comforting, communicators are much better served emulating an agile, well-prepared basketball team. Take some of these steps to develop crisis… Continued

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5 PR Trends to Look for in 2016, So Sayeth the Queen

December 22nd, 2015 by

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

July 13th, 2015 by

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.

The Week in PR, July 6- July 13

July 13th, 2015 by

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.