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A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
It may not do much for out-of-work actors, but this new Oreo ad is a pretty cool reminder of how brands are increasingly using animation to get their messages out.
Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci…
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.
Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT @SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…
Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT @SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…
The PR News video of the week is “This Is Water,” an homage to the late author David Foster Wallace and his 2005 Kenyon College commencement speech.
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