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HANDS, TEAMWORK

6 Tips for Effective Meetings That Will Facilitate Integration of PR, Marketing and Sales

October 3rd, 2017 by

Integration of PR, sales and marketing remains a hot topic. Yet often integration seems to be more aspirational than actual. Egos, territoriality and budgets can get in the way. Moving beyond theoretical integration begins with meetings. Nikki Hotveidt of Dow Jones and the Wall St Journal provides tips for conducting silo-busting meetings.

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PR Growth Struggles to Reach a Paltry 4.3% in 2016 as Salaries and Bonuses Top Billing Rates

August 29th, 2017 by

A new study from Gould + Partners shows PR firms continue to struggle with profitability. The future will be bleak unless firms adjust their rates as they increase salaries and bonuses, the study’s author says.

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The Week in PR

August 22nd, 2017 by

Our weekly roundup of trends, news and personnel moves in PR and marketing. This week’s page includes stories about President Trump’s possible communications change, J&J’s powder burn and two firms open their 5th offices.

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Consumer Engagement With B2C Video Posts on Twitter Jumps 500% in Q4’16

June 19th, 2017 by

In data provided exclusively by Shareablee to PR News, we see more evidence that Twitter has become far more than a platform for policy wonks and news junkies. In this week’s data nearly all the brands in the top 10 are in the video game space. The other trend seen in this data, which tracks consumer engagement with B2C brand posts on Twitter, is the growth in consumer engagement with video posts.

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The Week in PR

June 19th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and communications. This week we feature stories about another Steve Harvey PR miscue, United Airlines’ new communications chief, an unintended event that marred what should have been a week of recovery for Uber and a very nice gesture via Instagram from Chef Jamie Oliver for those who lost their homes in London’s Grenfell Tower fire.

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How a Pizza Store Chain Slices Its Internal Communications Pie

April 10th, 2017 by

Many people think of communication as a simple process, merely a series of statements and responses. They probably have never tried reaching hundreds or thousands of people. Such communication can grow cumbersome and complex. Corporate communicator Myranda Grim finds it helpful to remind herself that no matter what she’s doing, at the root of it she is having a conversation with her coworkers.

To Tell the Truth: Cable Getting More Transparent to Meet Consumer Demand

April 3rd, 2017 by

Our regular feature where we ask communicators about trends in PR. This week we speak with veteran cable TV communicator Anne Cowan. “I think demand for transparency is trending. It’s probably been driven in part by the political climate of the last several months. But I think the demand for transparency was occurring before that time, just a bit more slowly. Kim Scott, a CEO coach and former faculty member at Apple University, has written a book that espouses transparency in management, although she calls it radical candor, which also is the name of her book. I love that term.”

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The Week In PR

April 3rd, 2017 by

Our weekly roundup of trends, news and personnel moves in PR & communications. This week we feature stories about Uber’s latest issue, new moves from Twitter, a new VP of communications for Univision and brief obits for PR pioneers Pam Edstrom and Gershon Kekst.

How to Meet the Challenge of Mixing Real-Time PR With Solid Storytelling

March 20th, 2017 by

Our regular feature that looks at trends in communications and PR. This week we hear from Gordon Lambourne, VP, communications, National Restaurant Association Educational Fund.

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The Essentials of Change: Step One, Define The Change

February 28th, 2017 by

Change is a constant, and PR pros can learn how to manage themselves and their teams, with the right knowledge. The author begins a how-to series to provide the foundation of change management from a communicator’s perspective, with engagement at its core. The techniques explained will be immediately useful to you, your brand and organization.