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What’s the Value of Shock PR? Urban Outfitters Appears to Mock Kent State Massacre

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about … | MORE »

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PR News Announces Nonprofit PR Awards Finalists

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.  | MORE »

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A PR Resolution for New Year’s Resolutions

I’ve never had much luck with New Year’s resolutions. Whatever the resolution I always seem to capitulate a week or two into the endeavor. Oh well. But like Bigfoot and the Loch Ness Monster, New … | MORE »

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Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans

Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link. | MORE »

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PR’s Ever-Expanding Role Protecting Brand Reputation

Privacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros. | MORE »

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2013 PR People to Watch: Sarah Coppersmith

Sarah Coppersmith, Manager, Scott Circle Communications Creative, connected and capable are all words that could describe the most seasoned and experienced PR veteran. They also describe Scott Circle communications manager Sarah Coppersmith, who has made … | MORE »

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McDonald’s Open Mouth, Inserts Clown Foot (Again)

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.  | MORE »

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Executive Critique

Welcome to an exclusive new PR News video series, “Executive Critique,”  in which we review and deconstruct how C-suite executives perform in on-air media interviews. The series, in partnership with CommCore Consulting, will provide communicators … | MORE »

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2013 Digital PR Awards: Podcast-Videocast

To demonstrate the power of connected technology and position Cisco as the global leader in the future of intelligent networks, the company’s social media team developed and produced a weekly video series featuring next-gen/millennial workers in 12 of Cisco’s fastest-growing countries; the impact of this series continues to grow with recognition and the sharing of the series by major online publications including Huffington Post, Digiday and The Content Strategist. | MORE »

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