How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.
Many people think of communication as a simple process, merely a series of statements and responses. They probably have never tried reaching hundreds or thousands of people. Such communication can grow cumbersome and complex. Corporate communicator Myranda Grim finds it helpful to remind herself that no matter what she’s doing, at the root of it she is having a conversation with her coworkers.
Our regular feature where we ask communicators about trends in PR. This week we speak with veteran cable TV communicator Anne Cowan. “I think demand for transparency is trending. It’s probably been driven in part by the political climate of the last several months. But I think the demand for transparency was occurring before that time, just a bit more slowly. Kim Scott, a CEO coach and former faculty member at Apple University, has written a book that espouses transparency in management, although she calls it radical candor, which also is the name of her book. I love that term.”
Our weekly roundup of trends, news and personnel moves in PR & communications. This week we feature stories about Uber’s latest issue, new moves from Twitter, a new VP of communications for Univision and brief obits for PR pioneers Pam Edstrom and Gershon Kekst.
Our regular feature that looks at trends in communications and PR. This week we hear from Gordon Lambourne, VP, communications, National Restaurant Association Educational Fund.
Change is a constant, and PR pros can learn how to manage themselves and their teams, with the right knowledge. The author begins a how-to series to provide the foundation of change management from a communicator’s perspective, with engagement at its core. The techniques explained will be immediately useful to you, your brand and organization.
Tech Initiative: If 2016 was an indication, Finn Partners rarely sits still. After a slew of acquisitions last year, this week it will announce it’s created an initiative catering to brands in the cutting-edge technology space. Called Next Tech, it aims to help brands in artificial intelligence (AI) and other technologies explain their businesses.
Data can be sliced many ways. Below we see consumer actions, or engagement, with U.S. B2B brands on Instagram. Actions grew 159% between Q2 ’15 and Q2 ’16, according to Shareablee data provided exclusively to PR News Pro. The ratio of of Likes to Comments remained exactly the same. Astonishing.
Ten years ago, Yahoo and AOL were cutthroat competitors for search engine and web portal dominance. Today, however, Yahoo’s unexpected PR savior in the post-sale fallout has been AOL’s CEO Tim Armstrong, who, having recently sold his own company to Verizon, has taken the opportunity to spin the Verizon acquisition as a merger of two user bases and an opportunity for digital advertising sales, refuting the media’s portrayal of Verizon’s opportunistic seizing of a sinking ship.