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How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke. | MORE »

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The Week in PR, July 6- July 13

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings. | MORE »

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The Week in PR, June 8 – June 15

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse. | MORE »

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Test Firm Finder Widget

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The Week in PR, May 11 – May 18

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?  | MORE »

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The Week in PR – A roundup of PR and marketing-related news

‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House). | MORE »

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PR News Announces 2014 PR People Awards Finalists

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.  | MORE »

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Sesame Street Using Technology to Boost Literacy

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy. | MORE »

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Digital PR Awards: New Site

New Site Winner: Booz Allen Hamilton – Guard Your Health Booz Allen Hamilton was challenged with developing a communications program that would provide the needed tools, information, and resources Army National Guard citizen-soldiers and their … | MORE »

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How to Get Your Message Out Via Instagram

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram | MORE »

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