Social Media

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Video Tips & Tricks for Social Media Success – Infographic

February 12th, 2016 by

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.

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Twitter’s New Ad Feature Puts Video Front and Center

February 10th, 2016 by

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.

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How to Switch Between Instagram Accounts Without Logging Out

February 9th, 2016 by

Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.

Super Bowl 50’s PR Winners and Losers

February 8th, 2016 by

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

February 8th, 2016 by

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

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Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

February 4th, 2016 by

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.

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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

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How to Find and Work With the Right Influencers for Your Brand

February 3rd, 2016 by

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

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How to Make a Blog Work for Your Brand – Infographic

February 2nd, 2016 by

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

February 1st, 2016 by

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.