Social Media

A christmas prince, netflix

3 Ways Netflix’s ‘Prince’ Tweet Dampened the Christmas Spirit

December 12th, 2017 by

When it comes to holiday tweets, should brands play naughty or nice? Netflix’s snarky tweet, calling out fans of its program “A Christmas Prince,” begged the question. In a statement to PR News, Netflix wrote: “The privacy of our members’ viewing is important to us. This information represents overall viewing trends, not the personal viewing information of specific, identified individuals.”


Social’s Influence Varies by Industry, Demographic

December 12th, 2017 by

Communicators assume social media and influencers are influential to some degree on peoples’ decisions. The more important questions: How influential are they? Which demographic groups are influenced most? And do people value the advice of influencers and what they see on social media equally across the board? In other words are there particular sectors where social media content and influencers’ advice carries the most weight? A new report attempts to answer some of those questions.

messenger kids

Facebook Launches ‘Messenger Kids’ for Children Under 13

December 4th, 2017 by

Launching Dec. 4 on iOS in the U.S., Messenger Kids is focused on kids 13 and under who want a fun way to communicate with friends or family. The number one concern, of course, is privacy and safety, and Facebook has done its research to ensure that this app will address everything parents are worried about.

snapchat, environment

Snapchat Courts Brands With Suggested Filter Feature

November 28th, 2017 by

Snapchat has announced a new feature that recognizes users’ images and suggests graphic overlays and filters. These smart filters can parse an image and suggest relevant graphics in several categories. Pets, concerts, food, sports and beaches are among the top suggestions. For communicators, the new feature is more than just a fun way to decorate posts. The rollout sends a larger message to brands about the app’s ability to drill down beyond users’ interests and into their daily behavior.

man pointing, "I want YOU!"

Twitter Wants You—to Pay to Play Automatically

November 13th, 2017 by

Twitter is inviting users in the U.S., the U.K. and Japan to participate in its new program, Promote Mode. The program automatically promotes all tweets for $99 a month. What the social platform isn’t saying is that with this new program, Twitter, like Facebook, sees itself primarily as an ad platform. Allowing users to automate the promotion process—making every paid tweet count more than one without dollars behind it—means Twitter is further distancing itself from its organic roots.


How Solo Communicators Can Amplify Their PESO Mojo

November 10th, 2017 by

The role of a communications pro has drastically changed. Now, all communications strategies need to be integrated with a mix of paid, earned, social/shared and owned media. We recently talked to Anna Ruth Williams, founder and CEO of ARPR—who will be speaking about PESO at the upcoming PR News Media Relations Conference— about how smaller brands with a communications “team” of just one person can optimize every letter of PESO to effectively spread their message.


This Week in #FakeNews: Shooter Meme, Snapchat’s Demise, Facebook’s Experiment

November 7th, 2017 by

As we’ve seen in recent weeks, a tumultuous news cycle—compounded by an online community rattled by recent violent events—can be a breeding ground for rumors, hoaxes and false reports. In the last few days alone, the San Antonio shooter was misidentified as a member of both the alt-right and alt-left movements, Twitter swirled with rumors of Snapchat’s demise and Facebook pulled a failed fake-news curtailing experiment.


Woman Who Flipped Off Trump’s Motorcade Fired for Violating Social Media Policy

November 6th, 2017 by

Juli Briskman, who worked in marketing and communications, was fired from Akima LLC for using the photo of her flipping-off President Trump’s motorcade as her profile photo. While we don’t know Akima’s exact social media policy, many companies have taken similar actions—in the eyes of employers, an employee’s personal social media pages reflect on a company.


After Texas Church Shooting, NRA Blunders on Twitter

November 6th, 2017 by

Scheduling tweets and recycling old content are best practices, but the NRA failed to take into account that it is an extremely crisis-prone brand and scheduled a tweet that looked insensitive in the context of the Texas church shooting. This should be addressed in every brand’s crisis plan.


Pizza Wars: Attack of the Papa John’s Competitors

November 3rd, 2017 by

When Papa John’s blamed its declining sales on the issue of NFL players kneeling during the national anthem, many found the correlation hard to believe. DiGiorno Pizza saw the opportunity to call them out for it on Twitter and did not hold back, while Pizza Hut subtly thrust itself into the spotlight.