Social Media

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Delays in Responses to Customer Tweets Decreases Potential Revenue, Twitter Study Says

October 6th, 2016 by

If your brand is on Twitter, it (literally) pays to respond quickly and consistently to followers’ tweets. A recent survey conducted by Twitter in partnership with Applied Marketing Science (AMS) found that brands that respond quickly to customer queries on Twitter see increased revenue and brand loyalty, while waiting too long to respond can cause major drops in potential sales.

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Facebook Takes Cue From Snapchat With Messaging Updates

October 4th, 2016 by

If imitation is the sincerest form of flattery, then Snapchat must be feeling pretty buttered up. In the past week Facebook launched two additions to its messaging suite that more or less clone Snapchat’s most popular features. Facebook’s Messenger app launched a small test run of “Messenger Day,” which lets users send customized photos and videos that disappear in a day, similar to Snapchat Stories. And WhatsApp users can now edit photos and video with text overlays of multiple colors, emojis and custom drawings.

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How to Develop an Engaging Snapchat Content Strategy Without Breaking the Bank

October 3rd, 2016 by

As you’ll see in this first of a two-part series on content for Snapchat, the advice is to continue to assume it’s best that snaps avoid feeling like ads.

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Twitter Makes ‘Moments’ Feature Available to All Users

September 30th, 2016 by

While Twitter Moments aren’t new to the platform, it’s taken some time for average users to get their hands on the feature. When Moments hit the scene, it was a highly regulated and carefully aggregated stream of content. Dedicated staff and Twitter’s content partners patched together tweets, images and Vines to tell important and trending stories in a more concise way than sifting through the platform’s deluge of content. Now, all Twitter users can create Moments to share with the world.

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Periscope Widens Its Influencer Pool With VIP Program

September 29th, 2016 by

Twitter’s live streaming platform Periscope has unveiled a three-tiered VIP Program, in which users with a sizable Periscope following can apply to receive benefits including increased visibility and discoverability, a direct line to Periscope staff and a private channel for networking with other VIPs. The program is divided into three tiers (Bronze, Silver and Gold) based on number of followers, average number of stream viewers and streaming frequency.

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How 4 Brands Are Using Instagram Stories Today

September 28th, 2016 by

Since Instagram Stories was released in early August amid accusations of it being a Snapchat ripoff, users have quickly warmed to the new feature—and that includes brands. What are brands communicating via this new platform? Let’s take a look at some of the Stories posted in the past 24 hours to find out how this evanescent medium is being put to use, and see if we can glean some lessons about what makes them effective.

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Snapchat’s ‘Spectacles’ Put Company’s Vision of Itself in Sharper Focus

September 26th, 2016 by

Snapchat is taking its first step out of the digital world and trying its luck in the hardware space, according to a blog post on the company’s website. Snapchat’s newest product, dubbed “Spectacles,” is a pair of sunglasses with a built-in camera that can shoot short videos and upload them directly to Snapchat.

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How Brands Can Avoid the Biggest Trap on Snapchat

September 26th, 2016 by

Life is live, but so much of what we watch on screens is taped. For brands wanting to control their messages, avoiding in-the-moment tools would seem to make sense. Still, for brands there’s much to be gained by using Snapchat. With many brands getting started on Snapchat, and plenty timidly staying away, we asked Sarah Maloy, director of social media and external video at Fuse Media LLC, parent of national television network Fuse TV, to tell us of Snapchat traps to avoid.

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How Communicators Can Take the Fear Out of Going Live on Periscope and Facebook Live

September 26th, 2016 by

With White House aspirants and professional footballers live streaming, what are the best ways for brand communicators to take advantage of these live streaming tools? We asked communicators for insight about content strategy and content creation, selling these live (read “unpredictable”) tools to the C-suite, measuring effectiveness and working with influencers.

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Consumer Engagement on Instagram Up 78% for B2C; Anastasia Beverly Hills Tops List

September 26th, 2016 by

With only this table of most-engaged B2C brands on Instagram for Q2 ’16 to guide you, one might conclude Instagrammers enjoy photos of cosmetics while quaffing coffee and energy drinks and decorating cakes. Seriously, it’s logical for cosmetics brands to dominate consumer engagement, or actions, on Instagram. A visual platform, Instagram was conceived to display photographs. Beauty is a visual business.