Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.
Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.
Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.
Akin to Periscope, Facebook Live allows users to broadcast events in real time.
To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.
Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.
Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.
This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.
Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.