Social Media

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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

February 1st, 2016 by

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

February 1st, 2016 by

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

Disney Parks’ Videos, Photos Lead Travel Brands on Social

February 1st, 2016 by

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

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5 Ways to Track Your Brand’s Impact on YouTube

January 28th, 2016 by

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

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4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016 by

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Top Women in PR: Stephanie Singer

January 26th, 2016 by

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued

Top Women in PR: Erin Streeter

January 26th, 2016 by

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued

Top Women in PR: Jenna Thomas

January 26th, 2016 by

Jenna Thomas, Senior Director of Digital PR and Social Media Marketing, Nebo Before Jenna Thomas joined Nebo in January 2013, it had never won any PR awards. In 2014 alone, however, she garnered PR awards and… Continued

Top Women in PR: Pam Wickham

January 26th, 2016 by

Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued

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PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.