Social Media

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How to Effectively Use Visual Storytelling for Your Brand [Infographic]

July 24th, 2015 by

Science tells us that we absorb information easier when it’s presented visually than when it’s presented in text-heavy formats. At the same time, we’re predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power.

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Which Big Brands Are the Best Strategic Storytellers? [Infographic]

July 23rd, 2015 by

PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.

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How Facebook’s New Video Tools Will Impact PR

July 23rd, 2015 by

Facebook page owners now have the ability to restrict the audience of videos by age and gender, set expiration dates for videos, label videos based on interest categories and make “secret” videos that are accessible only via a direct URL, among other new features.

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3 Budget Web Animation Tools to Help Tell Your Brand’s Story

July 22nd, 2015 by

You only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals.

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6 Questions to Ask the Moment Your Organization Enters Crisis Mode

July 20th, 2015 by

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.

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Beme App Taps Into Trend of Raw, Authentic Communications

July 20th, 2015 by

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

Create a Schedule to Make Your YouTube Channel Stand Out

July 20th, 2015 by

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.

How to Make Sure Visual Storytelling Stays Within the Law

July 20th, 2015 by

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The Week in PR, July 13 – July 20

July 20th, 2015 by

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

Two-Way Communication Key to Get Millennials to Think Strategically

July 20th, 2015 by

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.