PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.
If your business objective is growth and sales with the next generation of buyers in mind, Snapchat should to be central to any forward-thinking communications strategy.
For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.
To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers.
Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?