Social Media

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

July 13th, 2015 by

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.


4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand

July 10th, 2015 by

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

facebook news feed

How Facebook’s News Feed Updates Will Impact PR

July 9th, 2015 by

Facebook’s ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they’ve unfollowed.


7 Tips for Choosing Social Media Tools

July 8th, 2015 by

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.


8 Periscope Tech Recommendations

July 7th, 2015 by

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast.


5 Ways to Engage Millennials on Social Media

July 7th, 2015 by

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines.

social media calendar slider

Why You Need a Social Media Calendar and How to Create One [Infographic]

July 6th, 2015 by

A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content.


How the World Uses Twitter in 2015 [Infographic]

July 1st, 2015 by

Twitter has consistently proven itself to be a powerful vehicle for information dissemination. For communicators who use it in hopes of generating awareness, subscribers, traffic and leads, knowing who is on the platform and how they use it is essential.


Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

July 1st, 2015 by

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.


Donald Trump: The Great Communicator?

June 30th, 2015 by

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.