Social Media

Consumers Choose Video Over Reading

June 1st, 2015 by

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.

Influencers Hiding in Plain Sight on LinkedIn Communications

June 1st, 2015 by

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.

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6 Ways Twitter’s Audience Insights Can Empower Your Messaging

May 29th, 2015 by

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

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4 Reasons Why PR Pros Can’t Ignore Online Video

May 27th, 2015 by

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

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How to Bring Life to Shareable Content

May 26th, 2015 by

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles.

Twitter: Millennials’ Choice for Digital Communications

May 25th, 2015 by

Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable.

How to Prove Social Media’s Value to the C-Suite

May 25th, 2015 by

As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value.

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Think Your Brand’s Too Boring for Visual Storytelling? Dig Deeper

May 22nd, 2015 by

Ekaterina Walter, co-author of “The Power of Visual Storytelling” and a keynote speaker at PR News’ upcoming Digital PR Conference in Miami, offers a ready response to communicators who say their companies are too boring for visual storytelling.

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4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

May 21st, 2015 by

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work.

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5 Ways to Spark Your Instagram Content Plan

May 20th, 2015 by

Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.