Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.
Social Media & SEO
Subway Manages Its Worst-Case Scenario With a Single Tweet
August 19th, 2015 by Mark RenfreeSubway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.
Tinder’s Tweets Take It Beyond Core Audience
August 13th, 2015 by Mark RenfreeWas Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?
How to Increase Your Press Release ROI
August 13th, 2015 by Vilan TrubYou can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.
8 Tips for Boosting Your Snapchat Campaign
August 10th, 2015 by PRNEWSMove over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service.
Social Media Engagement on Video Posts Soars 163 Percent in 2015
August 3rd, 2015 by PRNEWSEngagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News.
Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending
August 3rd, 2015 by PRNEWSWith Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers.
4 Ways to Improve Your Social Media Reporting and Measurement Process
August 3rd, 2015 by BY Mike Samec, director of digital strategy, gibbs & soell business communicationsFace it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.
3 Ways to Cut Through in the Shark Days of Summer
July 31st, 2015 by Steve GoldsteinWe’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running… Continued
55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor
July 30th, 2015 by Steve GoldsteinPR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.