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Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.
A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.
A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.
Despite a strong push from Apple, Coca-Cola 2012′s most valuable brand in the world.
Despite a strong push from Apple, Coca-Cola 2012′s most valuable brand in the world.
Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.
Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.
Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.
Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.
51% of polled iPad owners expect the device to become their primary computing platform in the next two years.
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