Research

PR News Nonprofit Awards Nominees 2015

February 16th, 2015 by

Top brands and organizations vie for PR News’ NonProfit Awards.

How to Avoid Social Media Measurement Pitfalls

February 16th, 2015 by

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

Job One: A Solid Foundation

February 16th, 2015 by

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

The 12-Step Method…to Jargon-Free PR Writing

February 16th, 2015 by

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

Speak Up

February 2nd, 2015 by

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.

Edelman Trust Barometer 2015: By the Numbers

January 26th, 2015 by

The 205 Edelman Trust Barometer shows that many people feel the pace of change in business is moving too fast. Conversely, nearly one-third of respondents believe the pace of change to be too slow. It’s a fine line that corporate communications navigate.

A Decline in Engagement

January 19th, 2015 by

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

Tailor Content to Points in the Buying Process

January 19th, 2015 by

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

Better Use of Data Analytics a Major Theme at CES ’15

January 19th, 2015 by

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

Infographic: Women Predict 10 Trends For 2015

January 7th, 2015 by

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).