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Add Fuel To Your Mobile PR Strategy

A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been | MORE »

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Create Effective Strategies For Competitor-Focused Analysis

More and more business leaders are coming to terms with the fact that—in the age of multi-channel, social communication—they require public relations professionals to help them better understand important information and trends created by open digital conversation. | MORE »

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Facing Unforeseen Obstacles, PR Needs To Focus on ‘Core Mission’

As the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits. | MORE »

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The Internet Still Doesn’t Apply For 15% of Americans; Rapid-fire Changes In Marketing Causing Digital Distress

Maybe we’re not all addicted to the Web, after all.  | MORE »

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A New Soundboard For PR Professionals

PR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News. | MORE »

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Using Twitter to Grow Your Business (Infographic)

Twitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value. | MORE »

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Social Media: An Occupation on the Rise (Infographic)

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. | MORE »

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Breaking PR: The Essential Elements of PR

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable. | MORE »

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Techniques Outlined For Improving C-Suite Engagement With Employees

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and | MORE »

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A Fresh Track to Measure PR Campaign Success

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media | MORE »

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