Research & Whitepapers

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos.

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.

What are PR leaders thinking about as we head toward 2016?

A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.

Co-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to… Continued