Research

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

Majority of Companies Dedicate 1-3 People to Social Media

January 20th, 2012 by

For most organizations, social media efforts are handled by three or less people.

Majority of Companies Dedicate 1-3 People to Social Media

January 20th, 2012 by

For most organizations, social media efforts are handled by three or less people.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Want Deeper Measurement Insight? Connect PR with Market Research

January 16th, 2012 by

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.

Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

January 16th, 2012 by

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued

Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

January 16th, 2012 by

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the… Continued