PR Insiders

For PR agencies, the technology industry is ripe with opportunity. New companies are being started every day, and the overall revenue trajectory of this segment is strong. But there are challenges to generating meaningful publicity in this industry.

You need better and smarter ways to approach reputation management than Googling your brand’s name or your own name. Here are six questions that, if you can answer them correctly and/or honestly, will take you to the next level (however you may define a higher level). For instance, what’s your brand’s story? Can you imagine reading a short story about your company to your child at bedtime?

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual… Continued

Succinct, well-written, properly formatted writing is important; not only does it mitigate any embarrassing errors that could cost your brand some dignity points, but it also will further endear you to your clients and professional contacts as someone who can produce work that won’t require more work.

At Disney’s theme parks, its “cast members” focus on uncovering and delivering on what the customer wants—not just on what the customer asks. Disney staff are taught to identify and respond to the underlying concerns—to build a strategy for success, not just answer a question and leave the room.

If a picture is worth a thousand words, a social media graphic is worth 40 times that—research shows that visual content is up to 40 times more likely to be shared on social media over other types of content. With some prior strategic planning, strong visual content can become a regular part of your brand’s social media footprint, which will help cultivate an integrated brand voice that will more deeply connect with customers and clients alike.

The company has been criticized by the public and commentators about its lackluster response to the issue, with some media complaining that statements have been vague, lacking detail of what exactly went wrong. Watching events snowball from the sideline, brands can learn some valuable lessons about protecting brand and reputation in a time of crisis. Here are six things Samsung’s PR crisis reminded us.

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days.

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge… Continued

There’s an old joke about why it’s good to use a credit card when you dine out. The punchline is that you can eat today and delay getting indigestion for four weeks, when your charge card bill arrives. The PR team at Subway likely is having a similar feeling these days. Jared Fogle, the brand’s… Continued

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