As of 2:30 p.m. on Sept. 7, Miami Mayor Carlos Gimenez had expanded mandatory evacuation orders for all residents of Zones A, B and C in advance of Hurricane Irma’s landfall in the area, which… Continued
PR Insiders
Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida
September 7th, 2017 by Steve GoldsteinBrands have to be extremely sensitive about how they show support in times of crisis. It’s all too easy to come across as crass and opportunistic, despite the best of intentions. Airlines, though, are in a unique position when a natural disaster strikes. They can take real, life-changing action.
How to Make Your Press Release Strategic and Media-Friendly
September 5th, 2017 by Jay Hickman, MMI AgencyWhile debate rages about the death of the press release, many brands continue to use this traditional vehicle, although with updates, of course. As such, it’s important to know what a press release can do for your brand, and what it can’t. Strategic use of well-crafted press releases can garner useful coverage and contribute tactically to your media strategy.
3 Ways Augmented Intelligence Will Help PR Pros
September 5th, 2017 by Josh Ginsberg, Zignal LabsWorkers are concerned that Artificial Intelligence (AI) will soon replace them. For PR pros, AI is better thought of as Augmented Intelligence. In addition, Augmented Intelligence will work with communicators as opposed to replacing them. Here are three ways it can help PR pros handle the onslaught of data that the digital age has created.
Teamwork: How PR and Marketing Content Can Help Spur Sales
August 31st, 2017 by Jon Brown, IBA InternationalWith B2B buying decisions sometimes taking weeks and months if not year, how can PR and marketing work with sales to unclog the bottle neck? A content strategy can help, but it must be an integrated effort. Here are tactics that marketing and PR can employ to assist sales in guiding prospects down the decision funnel.
Early PR Lessons From Tropical Storm Harvey
August 30th, 2017 by Seth ArensteinIt’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials,… Continued
Early PR Lessons From Tropical Storm Harvey
August 30th, 2017 by Seth ArensteinIn the Houston area the priorities are rescue, assistance and recovery. Finger pointing about who’s to blame has started, but properly should come much, much later, if at all. Still, there are PR lessons in the early stages of what looks to be a years-long issue. Here are a few.
Mayweather or McGregor: Who Wins at Social Media?
August 23rd, 2017 by Atiqah Khamurudin, CupoNation SingaporeThe contest Saturday night between boxer Floyd Mayweather Jr. and mixed martial artist Conor McGregor is being called a fight, but really it’s an event. A PR event. The hype surrounding it has been tremendous. So, just for fun, which of these two athletic welterweights and social media heavyweights would you choose as your brand’s ambassador? We might have the answer.
PR Pros as Strategic Advisers, and Where It Goes From Here
August 23rd, 2017 by Seth ArensteinEarlier this month PR News asked 24 public relations leaders the following question: How can public relations leaders become stronger strategic business advisers as the lines between PR, digital and marketing continue to blur? Their answers demonstrate these leaders feel PR already is a strategic advisor and will remain so regardless how blurry the lines between PR, marketing and advertising become.
PR Pros as Strategic Advisers, and Where It Goes From Here
August 23rd, 2017 by Guranda“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued
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