PR Insiders


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PR Insider: How to Build the Client Roster You Really Want

There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth. | MORE »

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PR Insider: What the Future Holds for Traditional PR Tactics

Are you relying on traditional PR services or are you creating an integrated social PR program? How you answer can significantly impact your work. | MORE »

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PR Insider: Confidence Strategies for Women in PR

This is not another piece about the glass ceiling. It’s about what women in PR can do right now to improve their odds of getting to the top. | MORE »

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PR Insider: The Rise of Hidden Paid Content

A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content? | MORE »

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PR Insider: Hey Pay-to-Play – Get Off My Lawn!

PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.  | MORE »

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PR Insider: Know the Media Landscape and Improve Relations

There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach. | MORE »

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PR Insider: Embracing Digital in Today’s Marketing World

Brands that aren’t leveraging digital opportunities are giving away business to their competitors. | MORE »

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PR Insider: Building a Successful Risk Culture

It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.  | MORE »

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PR Insider: 5 Tips for Working with a PR Agency

It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.  | MORE »

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PR Insider: Don’t Be Stifled by PR Tenets

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school. | MORE »

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