Jennifer Sosin, Chair, Global Strategy & Insights, Weber Shandwick With her preternatural sense of the forces that influence how clients think and how stakeholders react, you might say that Jennifer Sosin is the Yoda of… Continued
Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued
Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued
Denise Vitola, Managing Director, Makovsky A 17-year veteran of the industry, Denise Vitola is a creative PR professional specializing in integrated marketing and social campaigns, linking pop culture, commerce, human connections and consumers to tell… Continued
Tracy Williams, President and CEO, Olmstead Williams Communications Tracy Williams is a deft strategist and holds her agency responsible for getting results that help clients reach critical milestones. She has a solid, 25-year track record… Continued
By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.