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Building Successful Media Partnerships for Your Brand

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign. | MORE »

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5 Clues That It’s Time to Part Ways With a PR Client

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?  | MORE »

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3 Ways to Stay Focused on Your PR Objectives

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.  | MORE »

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6 Ways to Integrate Social Data Intelligence Into Your PR Strategy

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information. | MORE »

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7 Crisis Tips for When the Roof Caves In

Every organization is vulnerable to a crisis at any time. Here are some practical steps to make sure you can navigate through the storm.  | MORE »

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How to Attract and Retain PR Clients

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow. | MORE »

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How to Use Thought Leadership to Energize Your Brand

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition. | MORE »

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7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

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How to Bring Life to Shareable Content

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles. | MORE »

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What It Means to Be an Intern in 2015

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.  | MORE »

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