PR Insiders


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PR Insider: 5 Reasons You Should Conduct a Client Survey

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.  | MORE »

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PR Insider: Driving Influence With Earned Media Relations

While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time. | MORE »

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PR Insider: What Communicators Need to Know About Google+ Changes

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.  | MORE »

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PR Insider: 4 PR Tips to Pitch During Sweeps

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.  | MORE »

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PR Insider: Keeping the Message Focused in a Crisis

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused. | MORE »

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PR Insider: The First 48 of Crisis Communication

The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.  | MORE »

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PR Insider: The Skill Every Communicator Needs in 2015

Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.  | MORE »

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PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015. | MORE »

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PR Insider: How PR, Marketing & Sales Can Work Together

PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.  | MORE »

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PR Insider: Sticky Client Time and Money Issues

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees? | MORE »

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