PR Insiders

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5 Things Every Company Can Learn From the Panama Papers Scandal

April 18th, 2016 by

It appears Mossack Fonseca simply did not have a proper crisis management plan in place—an inexcusable omission for a company that has been in operation for over 40 years and regularly handles billions of dollars in client assets.

While most organizations will never have to deal with media fallout of this global magnitude, there are certain lessons all companies should learn from the Panama Papers scandal

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To Compete in an Omni-Channel World, Adopt a New Mindset

April 15th, 2016 by

Omni-channel marketing is no longer the buzzword du jour. It’s time to dispel the confusion over what it is and adapt to the new world it’s creating for public relations practitioners. Omni-channel is often confused with holistic or integrated marketing communications. It’s different. Forward-thinking clients and CMOs consider it the future and you should, too.

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Litigation PR: A Key Part of the PR Tool Box

April 11th, 2016 by

Litigation PR serves a few purposes: it’s a tactical way for lawyers to help win a case, defend a client against a case or try to influence a case in their client’s favor. It’s also led to a cottage industry in the PR business: the litigation PR specialist.

While litigation PR can also be connected to a crisis with some of the similar skills needed for PR in both instances, it’s a unique subset of PR.

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10 Ways to Be Compelling on Instagram

April 5th, 2016 by

Instagram arguably is the best way for visually based brands (beauty, fashion, travel, etc.) to reach women. For anyone wanting to market to women it’s an addictive form of image-based social media that should not be ignored.

Here are 10 tried-and-true tips to help you build an engaged Instagram following, from the basics to the more advanced. Think of each potential photo post as part of a whole.

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‘Word of Mouth 2.0’ for Restaurants: Increasing Footfall in 5 Steps

April 4th, 2016 by

Restaurants have always benefitted from the unofficial and unmeasurable—yet wildly successful—marketing technique of word of mouth, and they continue to do so, but online. Food blogs, Instagram accounts and Twitter feeds are fast replacing friends and family as the source of recommendations and inspiration for the next meal out. A big difference is that you can track and measure digital word of mouth better than ever.

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Bad Brand v Super Brand: Dawn of Justice

March 29th, 2016 by

While superheroes are fantasy, trying to be a Super Brand is not. It’s totally achievable. A Super Brand must have four characteristics similar to superheroes: show the end users your extraordinary abilities, demonstrate a strong moral code, exhibit the courage to stand up for something, and be resourceful and innovative with your approach. The parallels are (dare we say it?) uncanny.

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5 Ways PR Must Evolve Alongside the Publishing Industry

March 21st, 2016 by

As publishing continues its evolution and old media giants compete with countless back-room bloggers and brands for attention, getting content disseminated far and wide—and to very specific target audiences—is an increasingly sophisticated task.

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Find Your Niche: Building a Specialized PR Agency

March 18th, 2016 by

If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.

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Media Relations via Large Events: Can You Stand Out From the Crowd?

March 17th, 2016 by

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

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Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

March 17th, 2016 by

Determining the strategy at the heart of your storytelling efforts is crucial.