PR Insiders

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Social Media: The Stock Market’s Crystal Ball?

January 13th, 2016 by

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.

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5 Ways to Use Social Data to Build a Winning PR Campaign

January 7th, 2016 by

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

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The Best PR Approach for Any Budget

December 30th, 2015 by

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?

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The Miracle of Interactive Multimedia

December 29th, 2015 by

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

Why You Should Avoid Newsjacking the Presidential Election

December 28th, 2015 by

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.

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Introduction to Nation Branding and Crisis Communications

December 22nd, 2015 by

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

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How to Keep the PR-Media Relationship Fresh

December 21st, 2015 by

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

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PR Beliefs Old and New

December 16th, 2015 by

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.

How to Brief an Infographics Designer

December 15th, 2015 by

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.

What Clients Expect: A Digital PR Case Study

December 14th, 2015 by

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.