PR Insiders


How Your Brand Can Overcome Cause Fatigue With a Campaign That Matters

July 11th, 2016 by

What more could any brand ask for than to achieve a high level of trust, while also effecting real, tangible change? Cause marketing may seem like a no-brainer, but it requires a lot of brain, as things can go very wrong if a campaign is ill-conceived or badly executed. Here is a time-tested approach for achieving maximum impact from a campaign with minimum blowback.

World Travel

Dreaming of Living Abroad as a Communications Pro? 5 Things to Know

July 5th, 2016 by

For many the idea of living abroad is appealing. There’s the challenge of the unknown and anticipation of exciting experiences. Those in the communications profession are often fortunate to work on global campaigns from their home countries. However, crafting culturally sensitive messaging and working with foreign colleagues from home, while helpful, isn’t the same as living abroad.


How Not to Tick Off Journalists: A Former Editor’s Advice

July 1st, 2016 by

Let’s face it: Journalists can get along without you. You can’t get along without them. Show respect by getting names correct, knowing the reporter’s beat and being familiar with the publication, not pestering editors about when a story will come out, not complaining about the coverage you get, and following these other tips.


4 Services Your Agency Should Offer (But Didn’t 3 Years Ago)

June 28th, 2016 by

Clients have more media channels than ever, with new ones being added every year. All of these channels represent potential opportunities, but this also means a lot of content creation is needed. Your clients expect access to the latest technologies, to be kept up to date on popular trends and offered efficient solutions for maximizing each dollar spent on all channels.

crowdfunding money

Real Talk: Can You Get Coverage on Your Kickstarter Campaign?

June 23rd, 2016 by

Crowdfunding platforms like Indiegogo and Kickstarter burst onto the scene in the late 2000’s, providing startup companies with an innovative and unique way to generate buzz around new products. Recently, media have tired of the crowdfunding angle and often will not cover campaigns at all. While crowdfunding can still be successful, entrepreneurs must be prepared with a strategic plan for setting and reaching their goals.


Why Your PR Team Should Have Its Head in the Cloud

June 20th, 2016 by

If you don’t have your head in the cloud yet, it’s time to start. You won’t need any advanced tech skills; in fact, you’ve probably already used cloud-based tools like Docusign, SurveyMonkey or Google Drive for basic administrative needs. Most other cloud tools are just as intuitive and user-friendly, and some can help you take PR performance to another level.


4 Ways to Use Social Media to Turn Millennials Into Brand Loyalists

June 17th, 2016 by

There are several brands that have stood apart from the pack and created a cult-like following: millennial consumers who are rabid for new products, a brand experience to call their own and the status or lifestyle that the brand commands. These brands all have one thing in common: an outstanding social media presence that conveys to consumers an attractive brand lifestyle.


How to Deal With a PR RFP (Request for Proposals)

June 15th, 2016 by

If you’ve been in the PR business for a while, you no doubt have come across a PR request for proposals. An RFP can be an opportunity for your business or it can be a frustrating waste of time. Before you decide if you want to submit a response, you need to think it through and ask a bunch of questions.


What Brands Can Learn From ‘Chewbacca Mom’

June 10th, 2016 by

A story does not need to be complicated to draw people’s attention and win their affection. These days, big brands invest millions of dollars in elaborate and often highly produced online content and campaigns designed to gather as much attention as possible. Yet the video that broke all the records is a simple recording from the smartphone of a woman sharing her sincere laughter with the world.


5 Techniques for Measuring Sales From Influencer Campaigns

June 8th, 2016 by

There are many moving parts when it comes to tracking influencers, particularly those that have a reach expanding across multiple platforms. Brands with an understanding of influencer performance can activate a strategic campaign by simply following a few easy steps to track influencers and attribute their efforts to marketing success.