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When police officers leave for work they literally put their lives on the line. Ditto for military personnel and firefighters. When PR pros leave for work they may face a manager unhappy with the results from the latest branding campaign or have to engage in interoffice politics that few companies and organizations are immune from. […]

A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana.

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.

For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus.

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.

With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations.

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.

When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected.