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Case Study: Laughing Matters: Comedy and Event PR Come to the Rescue of Gilda’s Club of Northern New Jersey

June 13th, 2011 by

In the face of a dwindling pool of private donors, a nonprofit organization providing support to those living with cancer boosted its presence in the local media with the help of top comedians and a thematic focus on a clubhouse reconstruction.

Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies

June 13th, 2011 by

â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued

How to Keep Your Digital Programs ‘FTC-Free’

June 13th, 2011 by

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.

Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

June 13th, 2011 by

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.

Community-Minded PR Hiring Bucks Unemployment Trend

June 13th, 2011 by

One PR agency has turned to a crowdsourcing community to get fresh ideas, provide students with real-world challenges—and open a talent pipeline for its internships and entry-level staff positions.

Global Communication Functions Becoming the Norm

June 13th, 2011 by

Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.

Delta Dances to a Merciless Military Drumbeat

June 10th, 2011 by

Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.

An Ill-Timed Missive From Citi

June 9th, 2011 by

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team.

Another Day, Another Viral Lie

June 8th, 2011 by

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets.

The Demise of the Press Release Is Greatly Exaggerated

June 8th, 2011 by

Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story.