Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.
Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social ShutdownMay 23rd, 2011 by PR News
â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.
While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.
As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.