PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.
Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner.
Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in CrisisJuly 25th, 2011 by PR News
Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.
An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.
PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.
Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications.
By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.