Topics

Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just Fine

May 23rd, 2011 by

Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.

Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued

Charting the Industry: For Best PR Metrics, Infiltrate the Business

May 23rd, 2011 by

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.

Developing a Nose for News: Rattling the Value Chains for Your Next Big Story

May 23rd, 2011 by

B2B PR professionals must become investigative reporters and dig deep to mine those compelling company stories that will gain coverage and awareness.

The State of Financial Comms: Adjusting to the ‘New Normal’

May 23rd, 2011 by

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

Companies Fight Digital Diversions With Social Shutdown

May 23rd, 2011 by

As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.

Journalists Source Socially for New Story Angles

May 23rd, 2011 by

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

PR News Launches West Coast Facebook Conference 

May 17th, 2011 by

PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts.

Faceless Tactics

May 17th, 2011 by

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.

4 Tips To Identify Influencers on Facebook

May 17th, 2011 by

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market.