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4 Tips to Leverage a Booming LinkedIn

February 11th, 2013 by

The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.

2013 CSR Awards: Overall Leader in CSR Practices – Organizations with more than 10,000 Employees 

February 11th, 2013 by

Co-Winner: Coca-Cola Enterprises In 2010, Coca-Cola Enterprises became a wholly European business, and as a result, in September 2011 CCE launched a new sustainability plan, "Deliver for Today, Inspire for Tomorrow," that put its CSR… Continued

2013 CSR Awards: Diversity Communications

February 11th, 2013 by

Winner: FedEx – FedEx Corporate Communications efforts in the area of Diversity Communications FedEx was looking to raise awareness among all of its audiences about FedEx programs, initiatives and outreach efforts focused on diversity. The… Continued

2013 CSR Awards: Hall of Fame – CVS Caremark

February 11th, 2013 by

CVS Caremark CVS Caremark’s signature philanthropic program, All Kids Can, was launched in 2006 to help community-based programs that focus on promoting inclusion and helping children with disabilities learn, play and succeed. Since the program launched,… Continued

2013 CSR Awards: Overall Leader in CSR Practices – Organizations with less than 10,000 employees

February 11th, 2013 by

Co-Winner: Klick Health Klick Health wanted to democratize the way it offers its employees the opportunity to give back to their communities, and give them as much choice and control as possible. With its Klick… Continued

2013 CSR Awards A-List: Weber Shandwick

February 11th, 2013 by

Weber Shandwick Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Samsung, Nike, State Farm, QVC, BSR and more, to build strong communications platforms, and execute… Continued

2013 CSR Awards: Employee Volunteer Program

February 11th, 2013 by

Winner: Grameen Foundation USA – JP Morgan Employee Volunteer Program J.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate… Continued

2013 CSR Awards: Hall of Fame – Coca-Cola Enterprises

February 11th, 2013 by

Coca-Cola Enterprises Coca-Cola Enterprises has been recognized multiple times in PR News’ CSR Awards. Just last year, John Brock, CCE’s chairman and CEO, was named one of PR News’ CSR Professionals of the Year for having led the… Continued

For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet

February 8th, 2013 by

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.