Topics


avatar

The State of Financial Comms: Adjusting to the ‘New Normal’

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging. | MORE »

Comments Off

avatar

PR News Launches West Coast Facebook Conference 

PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts. | MORE »

Comments Off

avatar

Faceless Tactics

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

Comments Off

avatar

4 Tips To Identify Influencers on Facebook

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market. | MORE »

Comments Off

avatar

Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools … | MORE »

Comments Off

avatar

How to Be Ready for a 60 Minutes Moment

Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis. | MORE »

Comments Off

avatar

Develop Your Digital Identity With a Savvy Online-Centric Employee Style Guide

A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills. | MORE »

Comments Off

avatar

Nonprofits and Corporate Partners: Adding Value Is the Big Payoff

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives. | MORE »

Comments Off

avatar

Social Marketing ROI Remains Murky

While more companies are investing in social and mobile initiatives, return on these investments remains unclear. | MORE »

Comments Off

avatar

Metrics Prove PR Value at a Price

For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high. | MORE »

Comments Off