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Coca-Cola Tops Brand Rankings—Retailers Make Gains

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010. | MORE »

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Facebook Accelerates Transformation Into a Mobile Gateway

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same. | MORE »

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Facebook Accelerates Transformation Into a Mobile Gateway

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same. | MORE »

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Five Tips for Content Marketing Success

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans. | MORE »

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Five Tips for Content Marketing Success

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans. | MORE »

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How to Prevent Event Snafus With Proper Planning

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events. | MORE »

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Social Protests Mark Tumultuous Spring for Shareholder Meetings

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs. | MORE »

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Social Protests Mark Tumultuous Spring for Shareholder Meetings

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs. | MORE »

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Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers. | MORE »

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Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers. | MORE »

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