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PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

When launching a contest on Facebook, first ask yourself if the contest is likely to be shared by friends online, says Afdhel Aziz of Heineken USA. | MORE »

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What to Say When You Can’t Say ‘Yes’

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion. | MORE »

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What to Say When You Can’t Say ‘Yes’

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion. | MORE »

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NASA’s Tweetups Soar to Great Heights

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends. | MORE »

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10 Sartorial Tips for TV Success

Impact Communications’ Jon Rosen prescribes 10 rules for helping you—or your CEO—make the most of a TV appearance by dressing appropriately. | MORE »

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Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment

Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest. | MORE »

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Tip Sheet: Content Fusion Keeps News Releases Alive

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem." | MORE »

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Flesh Out the Real Deals: Follow the Five Rules of Influence

Gary Lee, CEO of mBLAST, provides five tips to cut through the clutter of the social Web and figure out who is influencing your market. | MORE »

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CR Reporting Rises Among Top 100 U.S. Companies

The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives. | MORE »

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Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal. | MORE »

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