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WOM Hurt By Recession 

Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings. | MORE »

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Mobile Apps and Social Media Ads Cited as Future of Digital Marketing

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads. | MORE »

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Brands Benefit from Mother’s Social Touch

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers. | MORE »

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Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates. | MORE »

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Burson-Marsteller Hits the Delete Button

In this socially connected world, there’s no such thing as too much transparency—especially on Facebook. | MORE »

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11 Facebook Tips for PR Pros: PR News Facebook Conference Preview 

The speakers at the sold-out May 24 event provide 11 Facebook tips for PR pros, just a small sliver of the insights and strategies to be discussed in New York. | MORE »

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Facebook’s Network Effect on the News: Key Takeaways for Any Brand

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated. | MORE »

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A Dangerous Toddler Chair, and a Slow Response 

When it comes to even a hint of a recall of a children’s product, a delayed statement is like gasoline on a fire. | MORE »

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Investor Relations and Social Media: Together at Last

Dave Hogan discusses two new investor-friendly social media sites that are helping investor relations pros deliver earnings announcements to wider audiences. | MORE »

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PR News Poll: Obama the Most Desired Facebook ‘Like’

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth. | MORE »

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