Topics

PR in a Digital Age Equals a Commitment to Visual Storytelling

December 26th, 2012 by

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

5 Tips for a Successful Company, Product Launch 

December 26th, 2012 by

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

10 Tips for Working With Celebrity Spokespeople

December 24th, 2012 by

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Words that Repel Reporters (Let us Count the Ways)

December 23rd, 2012 by

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Prediction for 2013: Your Data Will Be Hacked

December 21st, 2012 by

You need to make the case now to senior leaders that cyber hacking is not an if, but a when situation.

Content’s the Cure in Times of Crisis for Adventure Travel Company

December 21st, 2012 by

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

December 20th, 2012 by

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

7 Tips for Pitching Hyperlocal Media

December 20th, 2012 by

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Reaching ‘Ungettables’: Best Place is At the Gas Pump

December 19th, 2012 by

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

Vague Terms of Service Puts Instagram on Defensive

December 19th, 2012 by

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.