Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.
In an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job.
One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.
It’s been 18 months since the Costa Concordia went aground, but the ship hasn’t budged an inch, according to The New York Times. What’s more, the trial for Francesco Schettino, the ill-fated vessel’s captain, begins on Wednesday, fanning the flames of a crisis that the parent company, Carnival Cruises, is eager to extinguish.
Increasingly, brands are being told that they need to tap into the limitless potentials of content marketing. However, some confusion remains in terms of what kinds of stories your brand can tell, and how they should be told.
Google+ is celebrating its second birthday this week in addition to celebrating its place as the world’s second largest social network. While platforms like Facebook, Twitter and Instagram seem to grab up most of the headlines, G+ has been growing at a steady pace and now hosts 500 million users–359 million of which are reported to be active monthly users.