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Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity

As more people use their smartphones to access information, it’s become more critical for communicators to be sure a site’s content is ready for the mobile Web. This, of course, brings up the thorny question of resources. | MORE »

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To Best Leverage Facebook, Follow the ‘Rules of the Road’

Meticulous preparation, clear guidelines on posts and an editorial calendar are three keys to orchestrating a successful Facebook campaign. | MORE »

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Social Media Not All Good All the Time

A study shows that Americans see both positive and negatives in their use of social networks—and there’s a divide in those views by age. | MORE »

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Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users. | MORE »

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Corporate Counsel: The Ethical Imperative in the Social Media Age

Today’s corporate counselors must look past 140 characters and beyond "tactics" and show some sensitivity in helping shape their organization’s messaging. | MORE »

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PR News Q&A: Solving the Social Media ROI Conundrum

Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more. | MORE »

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PR News Shout-Out: Natalie Harper and Donovan Creative

A new PR News feature recognizes recent great work done by individuals and/or teams. First up: An Edmonton agency "huddles up" for successful cause campaign. | MORE »

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Communicators Relying More on Digital Outsourcing

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help. | MORE »

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CEOs Hitting the Trail for Top-Tier Events

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular. | MORE »

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Small Businesses Have Big Plans for Marketing in 2011

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works. | MORE »

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