Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Here’s how to convince your boss to back social spending.
To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in ProgressMay 8th, 2013 by Lucia Davis
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”
Great communicators are usually great writers, and great writers create great PR.