Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

November 1st, 2013 by

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.

5 Tips to Reach Millennials and Drive CSR Engagement

November 1st, 2013 by

What are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now.

Virgin America Spins Drab Safety Information into Dynamic Brand Content

October 31st, 2013 by

Virgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.

6 Tips for Visual Storytelling Mastery

October 29th, 2013 by

The story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors.

Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters

October 29th, 2013 by

On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning.

Relationships Come Before ‘Crappy’ Branded Content, Says @JeffJarvis

October 28th, 2013 by

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.

How the Obama Team Can Fix Its ACA PR ‘Glitches’

October 28th, 2013 by

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?

Media Training for the Reluctant Boss

October 28th, 2013 by

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.

On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand

October 28th, 2013 by

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.

Agency Uses Facebook To Promote a Presidential Library And Connect People With the Five Living U.S. Presidents

October 28th, 2013 by

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.