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Measurements Tenets to Live By: The Barcelona Principles

Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines. | MORE »

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Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell

After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves. | MORE »

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Communicators Boost Budgets, Eye E-Mail

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets. | MORE »

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Companies Not Yet ‘Like’-ing Social Media Customer Feedback

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback. | MORE »

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Social Media Archiving Tools Offer Variety of Features

As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year. | MORE »

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Public Relations 2.0 is Content-Based

In today’s PR world, every customer must be treated the same way PR people used to treat journalists. | MORE »

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PR News Readers Weigh In on Best/Worst PR Moves of 2010

A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out. | MORE »

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Social Media Archiving Tools for Careful Organizations

Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever. | MORE »

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Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold. | MORE »

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How to Reinvent, Recharge Press Releases With SEO Tactics

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques. | MORE »

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