Media Relations


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BC Hydro’s PR Investment May Reap Powerful Rewards

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes. | MORE »

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5 Ways to Reinvent the Press Release With SEO

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements. | MORE »

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Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom. | MORE »

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Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom. | MORE »

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How PR Can Forge Peaceful Coexistence With Wikipedia

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. | MORE »

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How PR Can Forge Peaceful Coexistence With Wikipedia

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. | MORE »

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4 Tips for Building ‘Dark Sites’ To Help In Times of Crisis

Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis. | MORE »

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5 Tips for a Successful Social Media Crisis Response

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets … | MORE »

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PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit … | MORE »

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7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

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