Media Relations

2012 Platinum PR Awards: Online Press Room/Media Center

September 15th, 2012 by

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:   To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued

2012 Platinum PR Awards: Media Relations

September 15th, 2012 by

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued

2012 Platinum PR Awards: Media Event

September 15th, 2012 by

Co-Winner: Ogilvy PR with National Heart, Lung and Blood Institute – The Heart Truth Red Dress Collection 2012 Leveraging The Heart Truth’s decade of progress in helping to raise awareness of the No. 1 killer of… Continued

2012 Platinum PR Awards: Event Marketing

September 15th, 2012 by

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued

2012 Platinum PR Awards: Speeches

September 15th, 2012 by

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued

2012 Platinum PR Awards: Satellite Media Tour

September 15th, 2012 by

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.