Media Relations


avatar

How to Make a High-Tech Topic Go Mainstream

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience. | MORE »

Comments Off

avatar

What to Say When You Can’t Say ‘Yes’

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion. | MORE »

Comments Off

avatar

What to Say When You Can’t Say ‘Yes’

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion. | MORE »

Comments Off

avatar

10 Sartorial Tips for TV Success

Impact Communications’ Jon Rosen prescribes 10 rules for helping you—or your CEO—make the most of a TV appearance by dressing appropriately. | MORE »

Comments Off

avatar

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed. | MORE »

Comments Off

avatar

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed. | MORE »

Comments Off

avatar

Tip Sheet: Content Fusion Keeps News Releases Alive

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem." | MORE »

Comments Off

avatar

Tip Sheet: Content Fusion Keeps News Releases Alive

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem." | MORE »

Comments Off

avatar

Opportunities in Media, Customer Relations Shared at Twitter Conference

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas. | MORE »

Comments Off

avatar

Virgin America Plays It Too Cool With Angry Customers

Virgin America’s transition to a new reservation system has been anything but smooth. | MORE »

Comments Off