Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.
Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.
While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?
By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue.
Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.