According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
Media Relations
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
January 23rd, 2012 by Bill MiltenbergPR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
January 23rd, 2012 by Gary WellsDix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
January 23rd, 2012 by Gary WellsDix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.
PR Lessons to Be Learned From the Costa Concordia Tragedy
January 23rd, 2012 by Scott Van CampIn this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
PR Lessons to Be Learned From the Costa Concordia Tragedy
January 23rd, 2012 by Scott Van CampIn this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
Preparing for a Global PR Battle: Understand Cultures, Influencers
January 18th, 2012 by PRNEWSAccess Communications’ Brian Regan provides four tips for conducting global media outreach.
How PR Can Feed the Data Journalism Pipeline
January 17th, 2012 by Beth MonaghanInkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.
Community Papers Preferred Source of Local News
January 17th, 2012 by PRNEWSDon’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.