By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.
Media Relations
Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face
June 12th, 2012 by Ford KanzlerMany organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.
Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face
June 12th, 2012 by Ford KanzlerMany organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.
Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology
June 4th, 2012 by Scott Van CampSan Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.
Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions
May 28th, 2012 by Montieth IllingworthAnyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.
Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions
May 28th, 2012 by Montieth IllingworthAnyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.
Pizza Chain’s Controversial Campaign Brings the Heat
May 24th, 2012 by Sahil PatelPizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.
Pizza Chain’s Controversial Campaign Brings the Heat
May 24th, 2012 by Sahil PatelPizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.
Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague
May 21st, 2012 by Bill MiltenbergA partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.
Charting the Industry: Yahoo CEOs Fail Miserably With Media
May 21st, 2012 by Scott Van CampCorporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.