A press release headline is often where the first impression is made on journalists and readers.
Media Relations
A Different Take on the Crisis PR Checklist
April 23rd, 2013 by Arthur SolomonPR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
How to Implement a Newsroom Mentality
April 22nd, 2013 by David TinsonAs the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference
April 19th, 2013 by Steve GoldsteinMore than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Learning from Bieber: Promote Your Brand In Only the Right Channels
April 15th, 2013 by Bill MiltenbergJustin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
5 Tips to Follow when Writing Press Releases
April 15th, 2013 by Matthew SchwartzTaking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
4 Ways to Rehabilitate a Sullied Image
April 10th, 2013 by Bill MiltenbergWhat should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
5 Ways to Turn Off Journalists When Pitching Your Story
April 4th, 2013 by Rebecca BenisonTo make life a little easier, here are some things not to do when pitching journalists.
Rutgers Fires Coach Amidst PR Controversy
April 3rd, 2013 by Bill MiltenbergAs March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
5 New Technologies to Spice Up Your PR Mix
April 1st, 2013 by Christopher BennettHarnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.