Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
Thirty years ago Apple unveiled its iconic “1984” Super Bowl commercial, announcing the release of the Macintosh personal computer. Steve Jobs had already previewed the commercial, publicly announcing his plucky little company was about to …
These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations
The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.
In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.
Case Study: National Adoption Day Campaign Builds Awareness and Momentum to Find Foster Care Kids a Permanent Home
On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway
The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.