Media Relations


avatar

2013 Digital PR Awards: Video

The “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter. | MORE »

Comments Off

avatar

When The Paris Opera Ballet Came to Chicago, a PR Firm Moved Fast to Introduce the Troupe to New Audiences

When one of the top ballet companies in the world, the Paris Opera Ballet, decided to perform seven shows in Chicago last summer, the Windy City’s arts patrons were ready to fork over for tickets, while the Harris Theater for Music and Dance set its sights on reaching well beyond the 1,500 people it could fit into its house for a performance. | MORE »

Comments Off

avatar

Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters

On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning. | MORE »

Comments Off

avatar

Relationships Come Before ‘Crappy’ Branded Content, Says @JeffJarvis

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications. | MORE »

1 Comment

avatar

How the Obama Team Can Fix Its ACA PR ‘Glitches’

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage? | MORE »

Comments Off

avatar

Media Training for the Reluctant Boss

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.  | MORE »

Comments Off

avatar

‘Did You See Me Faint at the White House?’ Click!

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself. | MORE »

Comments Off

avatar

Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster

The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to. | MORE »

Tags: , , | Comments Off

avatar

PR News Announces Digital PR Awards Finalists

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013). | MORE »

Comments Off

avatar

Case Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program

Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.  | MORE »

Comments Off