Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.
“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.
There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]
Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.
What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.