Media Relations

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What to Do When the Pope Plugs Your Brand? Stay the Course

September 24th, 2015 by

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

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This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email

September 22nd, 2015 by

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.

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The Epic List of Useless Words and Phrases (Continued)

September 22nd, 2015 by

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

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5 Brand Identity Writing Tips

September 21st, 2015 by

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

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This PR Campaign Showed America Who Puts the Food on the Table

September 18th, 2015 by

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

September 18th, 2015 by

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

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How to Plan for the ‘Golden Hour’ in Crisis Communications

September 16th, 2015 by

In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.

5 Ways to Build Relationships With the Media

September 15th, 2015 by

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.

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4 News Writing Rules to Craft Irresistible Press Releases

September 14th, 2015 by

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.