Media Relations

8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

September 28th, 2015 by

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA

ESPN’s PR Chief Shares His Career-Building Mentoring Secrets

September 28th, 2015 by

I love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

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What to Do When the Pope Plugs Your Brand? Stay the Course

September 24th, 2015 by

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

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This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email

September 22nd, 2015 by

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away.

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The Epic List of Useless Words and Phrases (Continued)

September 22nd, 2015 by

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

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5 Brand Identity Writing Tips

September 21st, 2015 by

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

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This PR Campaign Showed America Who Puts the Food on the Table

September 18th, 2015 by

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

September 18th, 2015 by

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?