Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.
Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued
Winner: Cisco When Cisco launched its online technology newsroom, The Network, in 2011 it set the pace for the industry to follow. This year, to capitalize on the demand for authentic content, Cisco’s corporate social… Continued
Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace… Continued
Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.