A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.
The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.
The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.
The days of reporters and PR folks kibitzing via the telephone seem to be on the wane, as email becomes the primary mode of communication between the two parties.
Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.
In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.
PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.