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While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.
Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.
Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.
Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.
Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families.
Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.