Media Relations

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

August 29th, 2011 by

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

August 29th, 2011 by

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender Competition

August 22nd, 2011 by

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

Perpetuating Public Advocacy: 5 Criteria for Success

August 22nd, 2011 by

Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting.

Exxon Writes Its Own PR Rules

August 19th, 2011 by

Exxon kept quiet about its discovery of possibly 1 billion barrels of recoverable oil until its recent court battle with the federal government.

Macy’s Misses With Martha Recall

August 18th, 2011 by

No company likes product recalls, but they do offer a way to communicate with customers on a more human level.

Get Hyper: Tips for Pitching Hyperlocal Media Outlets

August 15th, 2011 by

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas.

How to Treat Content as a Renewable Resource

August 15th, 2011 by

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.