You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure.
Media Relations
Why Smart Communicators Use the Phone
January 17th, 2014 by Diane SchwartzYou can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into… Continued
8 Best Messages of Gratitude From This Year’s Oscar Nominees
January 16th, 2014 byThe true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
5 Questions for Brands to Ask a Potential Content Partner
January 16th, 2014 by Richard BrownellBrands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.
Picking the Right PR Tune for a Media Tour
January 15th, 2014 by Matthew Schwartz“Duty,” the new memoir by former Secretary of Defense Robert M. Gates, was officially released on Tuesday. To plug the book Gates has been making the rounds on the TV talk shows, and then some. His book is a reminder of what communicators need to know about how to conduct an effective media tour.
Words and Phrases to be Banned, 2014 Edition
January 13th, 2014 by Tony SilberEnglish has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day,… Continued
5 Ways to Make a Successful Leap to Brand Storytelling
January 13th, 2014 by Steve GoldsteinChris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.
PR Insider: What the UN and NGOs Can Learn from PR Pros
January 13th, 2014 by Mina JasarevicHere’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.
Playing Nice in a Multifaceted Media Environment
January 13th, 2014 by Adryanna SutherlandHow do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:
Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling
January 13th, 2014 by Emmanuel TchividjianStories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.